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Recent Posts

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)
Sep 25, 2017
by Bill Slawski
A blog post at Search Engine Roundtable last week told us that Google's Ranking Algorithms Dynamically...
4 Steps to Get a Local Knowledge Panel (plus a case study)

4 Steps to Get a Local Knowledge Panel (plus a case study)
Sep 21, 2017
by Chris Long
Local Knowledge Panels are crucial for brand searches. They help users find key information about local...
How Bing Deeplinks & Google Sitelinks Differ

How Bing Deeplinks & Google Sitelinks Differ
Sep 08, 2017
by Bill Slawski
How a site may be listed in search results could make a difference as to whether...
How Google Predicts Autocomplete Query Suggestions is Updated

How Google Predicts Autocomplete Query Suggestions is Updated
Aug 23, 2017
by Bill Slawski
How does Google Decide Upon Autocomplete Query Suggestions? When Google suggests queries to search upon, based...
4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI

4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI
Aug 10, 2017
by Danielle Boone
An impactful digital marketing campaign can be a bit like putting together a puzzle. Your website,...
A Panda Patent on Website and Category Visit Durations

A Panda Patent on Website and Category Visit Durations
Jul 28, 2017
by Bill Slawski
A couple of months ago, in June, I wrote the post, Click a Panda: High-Quality Search...
Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration

Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration
Jun 28, 2017
by Bill Slawski
A Panda Patent Returns with New Claims Three years ago, I wrote about a patent from...
12 Things You Can Do Today To Get Quality Backlinks

12 Tactics You Can Use To Get Quality Backlinks
Jun 05, 2017
by Mia (Former GoFisher)
Everyone wants more high quality, top-tier backlinks, but not everyone has the capabilities to make it happen....
Are You Using Google Phrase-Based Indexing?

Are You Using Google Phrase-Based Indexing?
May 17, 2017
by Bill Slawski
Phrase-Based Indexing can help a page become more relevant for specific query terms with the presence...
The 5 Best SEO Tools Of 2017

The 5 Best SEO Tools Of 2017
May 11, 2017
by Chris Long
It can be very difficult to know where to begin when starting a new SEO campaign....