SEO
Why AI Gets Your Brand Wrong (And How To Fix It)
Brand perception is not what it used to be. To illustrate...
How to Diagnose Whether AI Actually Recommends Your Brand (Step-by-Step GEO Audit)
You did everything right for classic SEO: targeted the right keywords,...
Why Digital PR Matters in AI Search Ecosystems
Your website is no longer the only place people learn about...
Best LLMs for SEO Tasks: ChatGPT, Claude, Gemini or Perplexity?
If you have spent any time comparing AI assistants for SEO...
AI Referrals From ChatGPT: A Guide to Tracking and Increasing Conversions
AI platforms like ChatGPT, Claude, Gemini, and Perplexity are reshaping how...
How Prompt Selection Shapes Your AI Visibility Score
Somebody chose the questions behind your AI visibility report. Maybe a...
Your Reviews Are Now GEO: What the Yelp and ChatGPT Deal Means for Your Brand
One of the biggest assumptions in GEO just broke. Most brands...
Data Report: Why Organic Traffic Benchmarks Mislead You in the GEO Era
Ahrefs released median organic traffic data from more than 344,956 real...
8 Top Generative Engine Optimization (GEO) Agencies
Generative Engine Optimization (GEO) is the practice of improving how a...
The Hidden Cost of Neglecting Internal Links in 2026
Internal linking still gets treated like a technical cleanup task, but...
SEO vs GEO vs AEO: What They Are, Differences & How To Use Them
Search is changing, and so is the way brands earn visibility....
Generative Engine Optimization Strategies (GEO) for 2026
Generative Engine Optimization (GEO) strategies are the practices used to make...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.