Five SEO Agency Questions You’re Not Asking
If you’re in the market for an SEO agency, it’s important to find a team that can deliver results for your business. To make sure you choose the right agency, it’s essential to ask the right questions.
Almost everyone will ask the same basic questions or some version of them. Those can include:
- What’s your approach to SEO?
- Do you specialize in any particular industries?
- What is your pricing structure?
- How often will we meet?
- Will you implement your recommendations?
Going deeper than the surface-level questions (which are still incredibly useful) will allow you to have a better understanding of how an agency operates and if they’re a good fit for your needs. Here are five key questions to ask when evaluating an SEO agency:
How do you tie SEO efforts to business impact?
A reputable SEO agency will ensure their work aligns with your business objectives, not just traffic increases for the sake of traffic increases. They will take the time to understand your goals and create an SEO strategy that supports them. The agency should be able to explain how their SEO tactics will help increase traffic, conversions, and/or revenue for your business.
How do you measure results?
Measurement is crucial to understanding the impact of SEO efforts. The agency should have a clear plan for tracking and reporting on key metrics. They should be able to explain how they measure success and what tools they use to do so. A good agency will provide regular reports and be transparent about its methods.
What do you need from the client to be successful?
SEO is a collaborative effort between an agency and the client. To be successful, the agency will need access to your website, analytics data, and other relevant information. However, one critical element is often overlooked – feedback. The best SEO agencies will prioritize open feedback from their clients to ensure the strategy is aligned with your needs. Additionally, prompt communication from the client can be a game-changer for success, especially if there are any unexpected changes to your business or website that the agency needs to know about. Finally, no on-page SEO efforts will be successful without timely implementation. Figuring out who will own implementation, and ensuring it’s done quickly and correctly will allow clients to see results faster.
How does your team stay up to date with the latest trends and information?
SEO is an ever-changing field, and it’s essential for an agency to stay up to date with the latest trends and information. The agency should invest in ongoing education and training for its team members. They should be able to explain how they stay up to date with changes to search algorithms and other industry developments such as AI.
What’s your testing strategy with SEO?
A good agency will use a data-driven approach to SEO and conduct experiments to identify what works best for your website. They should be able to explain how they will test different tactics and how they will measure the results of those tests. Testing can include A/B testing, user testing, and other methods. By testing and iterating, the agency can continuously improve your SEO strategy and drive better results for your business. Make sure to ask about testing and experimentation to ensure you’re working with an agency that uses a data-driven approach to SEO.
In conclusion, choosing the right SEO agency is a critical decision for the success of your business. It requires asking the right questions to gain an understanding of the agency’s experience, approach, and methodology. Additionally, you should ask about their measurement and testing strategies, how they stay up to date with industry developments, and what they need from you as a client. By asking these questions, you can better evaluate an agency’s ability to deliver results for your business. With the right partner, you can improve your website’s search engine rankings, drive more traffic, increase conversions, and ultimately grow your business.
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