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Recent Posts

Query Pattern Generation at Google

Query Pattern Generation at Google
Nov 13, 2019
by Bill Slawski
How Queries May Determine Intent Classifiers When someone is searching for something, they will type a...
How to Map 301 Redirects to Relevant Content

Redirect Mapping: How to Create 301 Redirect Maps
Oct 31, 2019
by Pierce Brelinsky
Redirecting broken links to live pages on your website is a great way to “reclaim” lost...
Google's New Universal Search Results

Google’s New Universal Search Results
Oct 01, 2019
by Bill Slawski
The New Universal Search Results Since June of 2007, Google has been showing Universal Search Results....
How May Google Incorporate User Habits Into Search?

How May Google Incorporate User Habits Into Search?
Sep 19, 2019
by Bill Slawski
Just How Might Google incorporate User Habits Information into Search? They have patented collecting information about...
How Google May Do Query Rewriting by Looking at a Searcher's Prior Queries

How Google May Do Query Rewriting by Looking at a Searcher’s Prior Queries
Aug 23, 2019
by Bill Slawski
How Many People does Mudville Stadium (where Mighty Casey Struck Out) hold? Google was granted a...
Online Reputation Management Explainer Video

How To Respond To Online Customer Reviews
Aug 08, 2019
by Tommy Glasgow
If you’ve found your way over to this post, you probably already know the importance of...
Ranking Search Results and Product Queries

Ranking Search Results and Product Queries
Jul 23, 2019
by Bill Slawski
Ranking Search Results for Product Queries vs. Accessory Queries Many eCommerce sites on the Web carry...
You’ve Crawled Your Site...Now what?

You’ve Crawled Your Site…Now what?
Jul 16, 2019
by Brian Donahue
Whether you are optimizing your own website or working on a client’s, it’s imperative that web...
A Crowdsourcing Evaluation of Clustered Search Results

A Crowdsourcing Evaluation of Clustered Search Results
Jul 09, 2019
by Bill Slawski
A Google Patent focusing upon ranking software applications using clustering and a crowdsourcing evaluation approach to...
Do Searchers Find Value in User-Generated Content Search Results?

Do Searchers Find Value in User-Generated Content Search Results?
Jun 28, 2019
by Bill Slawski
Is there potential value in answering questions at a site like Quora? Will your answers be...