AI
How to Diagnose Whether AI Actually Recommends Your Brand (Step-by-Step GEO Audit)
You did everything right for classic SEO: targeted the right keywords,...
Why Digital PR Matters in AI Search Ecosystems
Your website is no longer the only place people learn about...
Best LLMs for SEO Tasks: ChatGPT, Claude, Gemini or Perplexity?
If you have spent any time comparing AI assistants for SEO...
AI Referrals From ChatGPT: A Guide to Tracking and Increasing Conversions
AI platforms like ChatGPT, Claude, Gemini, and Perplexity are reshaping how...
How Prompt Selection Shapes Your AI Visibility Score
Somebody chose the questions behind your AI visibility report. Maybe a...
Your Reviews Are Now GEO: What the Yelp and ChatGPT Deal Means for Your Brand
One of the biggest assumptions in GEO just broke. Most brands...
Data Report: Why Organic Traffic Benchmarks Mislead You in the GEO Era
Ahrefs released median organic traffic data from more than 344,956 real...
SEO vs GEO vs AEO: What They Are, Differences & How To Use Them
Search is changing, and so is the way brands earn visibility....
Your Product Feed Is Your LLM Resume: How Enterprise Retailers Get Recommended in ChatGPT + Google AI Shopping
Your Google Merchant Center account is healthy. Your bids are competitive....
How to Scale Creative Production for Better CTR and ROAS
Creative performance depends on variation. Learn how to scale image and...
How Search Intent Turns SEO Visibility Into Conversions
SEO and GEO are working. Brands are showing up in more...
How To Build Content That Ranks in AI Search in Minutes
Search behavior has shifted in a way that changes the calculus...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.