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Recent Posts

Semantic Topic Modeling for Search Queries at Google

Semantic Topic Modeling for Search Queries at Google
Dec 28, 2016
by Bill Slawski
What is Semantic Topic Modeling? I came across some interesting papers at the Google Research pages...
Google's High Quality Sites Patent

Google’s High Quality Sites Patent
Dec 07, 2016
by Bill Slawski
You may recognize the names of one of the inventors of the patent I am writing...
Google to Use Distance from Mobile Location History for Ranking in Local Search

Google to Use Distance from Mobile Location History for Ranking in Local Search
Nov 18, 2016
by Bill Slawski
Does Mobile Location History Affect Local Search Ranking? Ranking factors for local search (and Google Maps...
How Title Tags Can Increase Your CTR

How Title Tags Can Increase Your CTR
Nov 15, 2016
by Mia (Former GoFisher)
Are you looking to increase Click-Through Rates (CTR’s) to your site from search engines? Before jumping...
Originality Replaces Geography as Google News Ranking Signal

Originality Replaces Geography as Google News Ranking Signal
Oct 28, 2016
by Bill Slawski
Updated 9/12/2019 The news is that Google has updated its news algorithm to focus more on...
Thematic Modeling Using Related Words in Documents and Anchor Text

Thematic Modeling Using Related Words in Documents and Anchor Text
Aug 05, 2016
by Bill Slawski
Entity Models and Thematic Models I've been looking at using models that can help with how...
About Those Changes to the Google Keyword Planning Tool

About Those Changes to the Google Keyword Planning Tool
Jul 08, 2016
by Bill Slawski
Google has changed a resource that many SEOs have been relying upon for years to discover...
SEO How-To for AngularJS Websites and Apps

SEO How-To for AngularJS Websites and Apps
Jul 05, 2016
by JR Ridley
As anyone who has spent any time in the world of SEO knows, SEO and web...
Clustered Entities in Google's Search Results

Clustered Entities in Google’s Search Results
Jun 09, 2016
by Bill Slawski
Queries and Known Entities Google Search Engineer Paul Haahr gave a presentation at SMX in March...
Sentiment as a Ranking Signal for Entities

Sentiment as a Ranking Signal for Entities
May 20, 2016
by Bill Slawski
Sentiment Phrases Back before there were Google+ pages for businesses, Google had Place Pages for businesses,...