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Recent Posts

How To Use RegEx in GA4 and Looker Studio

In Google Analytics 4, Regular Expressions (RegEx) act as powerful search tools that help you find...
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11 KPIs You Should Track In Google Analytics 4

With the recent switch from Universal Analytics to GA4, many fundamental ways Google Analytics tracks website...
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How Does Google Analytics 4 Use Cookies

Google Analytics 4 brought a whole new way of tracking to many marketing specialists and web...

How to Exclude IP Addresses in Google Analytics 4

When working in the world of website analytics, you might find yourself visiting a client’s website...
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The Ultimate CRO Checklist

In the dynamic world of e-commerce, where every click counts, mastering Conversion Rate Optimization (CRO) is...
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The Best Conversion Rate Optimization Tools

If you are on the hunt to find the best Conversion Rate Optimization (CRO) tools for...
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How To See Search Terms in Google Analytics 4

Google Analytics 4 has the ability to track the terms users are searching for within your...

Google Analytics 4: What are Unique Visitors?

Intro Keeping up with all the dimensions and metrics inside GA4 can be confusing. In everyday...
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Google Analytics 4: Different User Types

Google Analytics 4 brought in plenty of new dimensions and metrics. There are currently 167 pre-built...
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GA4 and the Summer of Updates

Intro Summer 2023 is just about over. It’s time for people to swap sunscreen for bug...