Best Training Courses for Google Analytics 4 (all different levels)

If you are looking to get started using GA4 or ready to build your existing GA4 skills, there are many training course options available. As one of the most commonly used marketing tools, strengthening your GA4 abilities through a training course helps support a strong data-driven marketing foundation. Completing a GA4 training course is also a great choice if you want to add a Google Analytics 4 Certification to your resume. The following recommended training courses are categorized by introductory courses and in-depth courses. Each course listed includes the price, length, and course topic details. 

Introductory GA4 Training Courses: 

For those new to GA4, here are some popular and highly rated introductory GA4 training options. 

Kick Point Playbook: Practical GA4
Price: $279

Length: 6.5 hours

Dana DiTomaso of Kick Point Playbook leads this in-depth GA4 course, intended for all skill levels. With lots of real-world examples to draw from, you’ll find examples that you can apply right away to your own reporting challenges. The course includes 50+ frequently-updated lessons across 8 modules, lifetime access to a community where you can ask Dana your GA4 questions, supplemental resources, and a certificate of completion.

LinkedIn Learning: Google Analytics 4 (GA4) Essential Training 

Price: 1-month free trial option or contact the sales team to buy for your team

Length: 1 hour 56 minutes 

LinkedIn Learning offers many GA4 course options, including a GA4 Essentials Training course. This course is approximately 2 hours and starts from the beginning with how to set up a GA4 account. The course then covers how GA4 works and how to use it effectively for website analysis. Founder and CEO of Merkle|Cardinal Path Corey Koberg teaches the course, and the training gets a 4.7 rating from previous students. 

MeasureSchool: Free Google Analytics 4 for Beginners Course  

Price: Free 

The analytics learning hub MeasureSchool offers a free Google Analytics 4 for Beginners Course. The course includes the topics GA4 Benefits, GA4 Setup, Creating GA4 Events with GTM, Standard GA4 Reports, and GA4 Explorations. This free course is a good option if you are interested in GA4 but want to see if you like it before committing to pay for more in-depth training. 

Loves Data: Analytics Essentials Course  

Price: Free 

Another free training GA4 course option is offered by the analytics teaching company Loves Data. The Analytics Essentials Course is taught by Loves Data founder and analytics expert Benjamin Mangold. In this course, you learn important GA4 terminology, how to track marketing campaigns, how to use the Acquisition and Engagement reports in GA4, and how to measure conversions. 

Loves Data: GA4 Mini-Course 

Price: $75

Length: 80 minutes

Loves Data also offers a GA4 Mini-Course. This course covers 4 GA4 modules: Fundamentals, Implementation, Reports, and Configuration. The course is described as a way to fast-track your GA4 skills and is ideal for people who want to gain confidence in GA4. Included in the mini-course are HD video lessons, guided walk-throughs, private discussion areas, and a course certificate.

CXL: Google Analytics 4 for Beginners

Price: $289 / month (other pricing plan options) 

Length: 5 hours 

The technology and marketing course site CXL offers several options for learning GA4. The Google Analytics 4 for Beginners course teaches you about measuring and improving business performance with GA4. The skills you will learn in this course include GA4 Setup, GA4 Events, GA4 Reports, and GA4 Segments. The course is taught by expert Fred Pike, who leads the GA/GTM Practice Area at Northwoods Software. 

More In-Depth GA4 Training Courses: 

If you want to build on your existing GA4 skills or seek a more in-depth understanding of GA4 beyond an introductory course, then the options listed below might be better suited for you. 

CXL: Google Analytics 4 Intermediate 

Price: $289 / month (other pricing plan options)

Length: 5 hours 

CXL also offers an intermediate GA4 course for those who already have some familiarity with the tool and want to take their knowledge to the next level. This course covers topics such as setting up a new GA4 property, the Google Tag, e-commerce analysis, cross-domain tracking, customizing your GA4 interface, and debugging in GA4. 

Analytics Mania: Google Analytics 4 Course 2.0

Price: $499 or $649 for the GA4/GTM bundle

Length: 15+ hours

The analytics teaching company Analytics Mania offers a comprehensive GA4 course suited for any skill level. The course goes beyond the GA4 features and teaches you how to get insights from your data. The course has 11 modules and 100+ step-by-step short videos that you can complete at your own pace. 

Loves Data: GA4 Complete Course 

Price: $225

Length: 8 hours 

Loves Data’s most comprehensive GA4 course is called The Complete Google Analytics Course. It covers topics like unlocking the value of your GA4 data, making data actionable, creating custom reports, and accurately tracking marketing campaigns. The course also touches on some advanced GA4 features such as implementing Google Tag Manager, uploading custom data, and tracking logged users on multiple devices. 

Beast Analytics: Get to Know (& Use the Sh*t Out of) GA4  

Price: $347 

This all-encompassing GA4 course created by Beast Analytics founder Brie E Anderson starts from the beginning with how to set up a GA4 account and ends with advanced GA4 features. With 39 video lessons, this course is packed with valuable information about how to use GA4. 

Optimize Smart GA4 Mastery Course  

Price: $498 

The digital marketing consultancy Optimize Smart offers a GA4 Mastery Course that covers GA4 comprehensively. The course curriculum includes 31 modules and starts from the beginning with GA4 basics. The course is taught by Himanshu Sharma, a digital analytics and marketing expert and the founder of Optimize Smart. 

How to Get Certified in GA4: 

Taking a Google Analytics 4 training course can prepare you to add a Google Analytics 4 certification to your resume. The Google Skillshop offers a free Google Analytics 4 certification exam. Taking the 75 minutes to achieve a GA4 certification is an easy way to strengthen your professional profile. 

Steps to Get Certified: 

1. Log into the Google Skillshop.
2. Select the Get Certified option at the top of the home screen. 
3. Sign into your Google account. 
4. Select the Google Analytics Certification course.
5. Select Enroll and follow the steps to get started. 
6. You can go through some optional study sessions to prepare for the exam. 
7. Once you feel ready, you can choose to start the exam
   • You will have 75 minutes to complete the exam. 
   • The exam contains 50 multiple-choice questions.  
   • To pass, you must score at least an 80%. 

Conclusion  

Completing a GA4 training course allows you to productively learn about GA4 features and how to draw key insights from your data. While a GA4 training course is an investment in time and sometimes money, in the end, you gain valuable GA4 skills that you can use to enhance your analytics and marketing work.