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Recent Posts

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Google Analytics 4: Different User Types
Oct 20, 2023
by Jake Peterson
Google Analytics 4 brought in plenty of new dimensions and metrics. There are currently 167 pre-built...
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GA4 and the Summer of Updates
Sep 08, 2023
by Jake Peterson
Intro Summer 2023 is just about over. It’s time for people to swap sunscreen for bug...

A Guide To Google Analytics 4 Audiences
Aug 25, 2023
by Abby Reed
Setting up custom audiences in Google Analytics 4 can take your analytics setup to the next...
wordpress

How To Add Google Analytics 4 To WordPress
Aug 11, 2023
by Jake Peterson
WordPress is the world’s most popular CMS, with roughly 43% of all websites using it. In...
custom dashboard example in GA4

How to Customize a Google Analytics 4 Dashboard
Aug 09, 2023
by Abby Reed
Google Analytics 4 (GA4) uses dashboards to organize and visualize insights for a business. However, you...
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How To Track Subdomains In Google Analytics 4
Aug 02, 2023
by Abby Reed
Tracking subdomains in Google Analytics 4 is easier than you may think. In fact, GA4 does...
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How To Install Google Analytics 4 On Shopify
Jul 27, 2023
by Jake Peterson
With almost five million eCommerce sites around the world, Shopify is a powerful and robust eCommerce...
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How To Migrate To Google Analytics 4: The Ultimate Guide
Jul 20, 2023
by Jake Peterson
After a few years of saber rattling, veiled threats, and Universal Analytics Doom Clocks, the time...