AI
Why Content Ranks but Doesn’t Get Picked (And How to Fix It)
Content can rank and still miss. Learn how to identify section-level...
TikTok Ads Strategy for Performance Marketing: A Creative-First Playbook
Learn how to build a TikTok ads strategy that improves CAC...
New Visibility in Search: AI Answers, Citations & Evolving SEO Metrics
Learn how search visibility is changing in 2026, from rankings to...
How ChatGPT, Gemini, and Copilot Decide What to Cite
How ChatGPT, Google Gemini, and Microsoft Copilot choose what to cite....
Barracuda: An AI Marketing Intelligence Platform That Predicts Performance Before You Spend
Barracuda is an AI marketing intelligence platform that helps teams improve...
AI, Personalization, & Generative Search: What eCommerce Teams Still Get Wrong
What eCommerce teams still get wrong about AI, personalization, and generative...
How to Manage Your Brand Reputation in AI Search (ChatGPT, Gemini, Copilot)
How AI Shapes Online Reputation AI is evolving quickly, particularly when...
Why Agencies Can Productize AI and Marketing Systems Faster Than Large Organizations
Agencies are productizing AI and marketing systems faster than large organizations....
How to Audit Your Site for AI Search Readiness (GEO Audit Framework for 2026)
AI search is changing how content gets found and cited. Learn...
3 GEO Tools to Better Understand & Improve AI Search Performance
Teams have more data than ever, but less confidence in what...
CMO News: AI Changes Affecting 2026 Q2
AI is no longer evolving in isolated product updates. It’s reshaping...
Zero-Click Search Is Now the Default in Enterprise Retail (2026 Benchmarks)
Organic sessions can decline even when rankings look stable because retail...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.