AI
Digital Marketing Prediction for 2026: Audiences Are Everything
For the first time in two decades, marketing efficiency is on...
The Future of SEO: Why TikTok, Reddit, and ChatGPT Are the New Search Engines
The walls between search and social are gone. See how brands...
AI Just Got a Checkout Button: What OpenAI’s Commerce APIs Mean for eCommerce
OpenAI’s Commerce APIs bring AI checkout, instant payments & product feeds...
Broad Match Google Ads: Benefits, Best Practices, and AI Visibility
Broad match in Google Ads has evolved. Learn best practices to...
AI MAX Advantage: The Fundamentals Everyone’s Forgetting
The future of paid search belongs to relevance. See how SEO,...
Want to Show Up in Google AI and ChatGPT? Here’s How to Track It
Search isn’t just blue links anymore, and your SEO strategy needs...
How to Extract AI Overview Query Fan-Outs Using Screaming Frog + Gemini
As Google’s AI Overviews and AI Mode continue to shape the...
How to Turn Google AI Overview Into Your Ecommerce Advantage
Google’s AI Overview is redefining how ecommerce brands capture visibility and...
ChatGPT Search For Ecommerce: What You Need to Know
In case you missed it, yesterday OpenAI announced that the launch...
How to Rank in ChatGPT and AI Overviews (2025 Guide)
According to ExplodingTopics, ChatGPT receives roughly 5.19 billion visits per month,...
How AI Powered Search Is Changing Marketing, and What You Can Do About It.
Imagine you need a new washer/dryer. In the past you’d read...
How To Find Pages On Your Site That ChatGPT May Be Hallucinating
As AI chatbots like ChatGPT become increasingly popular, more users are...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.