Paid Media
Prepare for the Cookieless Future
Adapt to the Phasing Out of Third-Party Cookies What’s happening with...
7 Ways To Automate Google Ads
Nowadays, automation has become an essential part of marketing efforts, and...
Mastering PPC for Lead Generation: A Comprehensive Guide for Digital Marketers
Developing and executing a successful PPC strategy for lead generation can...
How will ChatGPT and Bing AI Affect Paid Search Advertising?
Spending on paid search advertising in the United States is expected...
7 Tools To Optimize Your International PPC Campaigns
Do you need help creating or managing your international PPC campaigns?...
How To Use Audience Targeting In Google Ads
Audience targeting within Google Ads services is crucial to the success of your...
SEO vs. PPC: Which Option Should You Choose?
If you’re looking to increase your website’s visibility and drive more...
How Much SaaS Companies Are Spending On Google Ads [Data Study]
We’ve always found SaaS companies to be extremely interesting clients to...
The 5 LinkedIn Ad Types for Lead Generation
LinkedIn’s simplified 2-click process solidifies the platform as the premier choice...
A Guide To Creating Responsive Search Ads
Being tasked with writing ad copy for Google Ads can be...
Rewriting Keywords at Google for Paid Search
Expanding Queries by Rewriting Keywords Google’s patent is from March 9,...
Selecting Candidate Answer Passages
Ranking Passages at Google The Google I/O Developer’s conference was called...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.