Do you need help creating or managing your international PPC campaigns? To help you out, Go Fish Digital listed 7 of the best digital marketing tools we use to create and manage international Google Ads campaigns for our clients:
- I Search From
- Google Sheets
- Google Keyword Planner
- Looker Studio
Below you can find more information about each one.
1. I Search From
ISearchFrom.com is a website that allows you to customize and simulate Google searches from different locations, devices, and search settings. This can be useful for seeing how your website appears in search results from different locations, testing search results for different audiences, or simply searching Google as if you were in a different location.
Using I Search From to understand how Google search results differ between countries can be a valuable part of building your keyword strategy. When you conduct a search using I Search From, you can specify the location from which you would like to conduct the search. This allows you to see the specific search results that are displayed to users in a particular country. By comparing the search results for a particular keyword or phrase in different countries, you can get a sense of which keywords and phrases are more popular in certain regions and which ones are less popular.
Using this information, you can tailor your keyword strategy to target specific regions or countries. For example, if you find that a particular keyword is more popular in one country than it is in another, you may want to prioritize targeting that keyword in your campaigns for the country where it is more popular. Similarly, if you find that a particular keyword is less popular in a particular region, you may want to consider using alternative keywords or phrases that are more relevant to that region. By understanding the nuances of keyword popularity in different countries, you can more effectively target your campaigns and reach the right audience with your messaging.
SEMrush is a popular tool among digital marketers and businesses because it provides a comprehensive view of a website’s performance and helps users to identify opportunities to improve their SEO and paid advertising efforts, including keyword research, ad copy, landing page analysis, and ad tracking and analysis.
To use SEMrush for keyword research for international campaigns, you can start by selecting the language and country or region that you are interested in targeting. You can then enter a keyword or phrase and use SEMrush’s keyword suggestions tool to generate a list of related keywords. You can further refine your search by using the filters provided by SEMrush, such as search volume, competition level, and keyword difficulty. By using these filters, you can find keywords that are popular in your target markets and that are appropriate for your international PPC campaigns.
You can also use SEMrush to search your competitors’ websites and find their ad copies and landing pages for different countries and languages. This can be useful for understanding the messaging and tactics that your competitors are using in their marketing campaigns and for identifying potential areas for improvement in your own campaigns. By analyzing your competitors’ ad copies and landing pages, you can get ideas for your own campaigns and identify any weaknesses in your competitors’ strategies. You can also use this information to optimize your own ad copy and landing pages to better align with your target audience and improve your overall marketing performance.
Fiverr is an online platform that enables businesses and individuals to find and hire freelancers for a wide range of services, including translation. If you are looking for a freelancer to translate your Google Ads campaigns, you can search for “Google Ads translator” or a similar term on Fiverr to find professionals who offer Google Ads translation services.
When choosing a freelancer for your Google Ads translation project, it is important to consider their experience and reputation. Look for freelancers who have experience translating for Google Ads and who have good ratings and reviews from previous clients. This can help to ensure that you are working with a skilled and reliable translator who can deliver high-quality translations that are optimized for Google Ads.
In addition to experience and reputation, you should also consider the freelancer’s pricing and turnaround time to ensure that they meet your budget and timeline requirements. Once you have found a freelancer who meets your needs, you can work with them to discuss the details of your project and ensure that your Google Ads campaigns are effectively translated for your target audience.
4. Google Sheets
If you don’t have the time or resources to hire a translator, Google Sheets includes a built-in function called GOOGLETRANSLATE that allows you to translate your list of keywords or ad copies within a cell or a range of cells. Here’s how to use it:
- Open your Google Sheets document and select the cell or cells that you want to translate.
- In the formula bar, type “=GOOGLETRANSLATE(“.
- Between the parentheses, enter the text that you want to translate and the language code for the language you want to translate it to. For example, “=GOOGLETRANSLATE(“Hello!”, “en”, “fr”)” would translate the word “Hello!” from English to French.
- Press Enter to see the translated text in the cell.
Keep in mind that the GOOGLETRANSLATE function is not perfect, and the quality of the translation may vary depending on the language and content. It is always a good idea to review the translated text carefully to ensure that it is accurate and makes sense.
Another reason why the quality of GOOGLETRANSLATE translations may vary is that different languages have different structures, idioms, and cultural references that can be difficult to translate accurately. For example, some phrases or expressions may not have an equivalent in the target language, or they may have multiple possible translations that could convey different meanings. In these cases, GOOGLETRANSLATE may produce a translation that is technically correct but that does not capture the full meaning or nuance of the original text.
5. Google Keyword Planner
Google Keyword Planner is a free tool provided by Google Ads that help businesses find and research keywords for their advertising campaigns. It allows users to search for keywords and see how often they are searched for on Google, as well as get estimates for the cost of running ads targeting those keywords.
In Google Keyword Planner, you can enter a keyword or phrase that you are interested in targeting and get a list of related keywords and their estimated search volume. Make sure to filter by language and location to see estimates for the cost of running ads targeting those keywords, as well as get ideas for new keywords to target in different countries or regions around the world.
6. Looker Studio
Looker Studio, formerly known as Google Data Studio, is a free data visualization and reporting tool provided by Google. It allows users to connect to, visualize, and share data from a wide range of sources, including Google products such as Google Ads, Google Analytics, and Google Sheets, as well as other third-party data sources.
You can use Google Data Studio to create custom reports per campaign, region, or language that will help you visualize, and share data from your international PPC campaigns.
To create custom reports in Google Data Studio, you can connect your Google Ads account and select the data you want to include in your report. You can then use the visualizations and formatting options in Google Data Studio to create a report that meets your specific needs.
ChatGPT is a large language model designed to generate human-like responses to natural language prompts and can be used for a variety of tasks, such as text creation or translation.
You can use it as an alternative to a lot of the tools mentioned above. For example, to use ChatGPT as an alternative to SEMRush, you can ask questions such as “What are the most popular keywords for a PPC campaign targeting American tourists in France?” or “Who are the top competitors in the fashion industry in Italy for a Google Ads campaign?”. You can also ask ChatGPT to translate ad copy for your campaigns or to provide you with design ideas for your banner ads.
While ChatGPT can provide information and insights to help you create international Google Ads campaigns, it may not be able to provide the same level of detail or customization as specialized tools. Also, the platform might not have access to the latest search data or trends, and it can often produce inaccurate information about people, places, or facts. Therefore, it may be useful to use ChatGPT in combination with other tools to get the best results for your international Google Ads campaigns.
By using the tools above, you should be well-equipped to create and manage effective international Google Ads campaigns. These tools can help businesses to optimize their campaigns for different languages, regions, and cultures, and ensure that their ads are reaching the right people with the right message.
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