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5 Simple Takeaways from Pubcon 2014

By Kat Haselkorn

To many in the industry, Pubcon is the online marketing conference to attend. Known for expert keynote speakers, entertaining networking events, and its prime Vegas location, attendance at Pubcon this year exceeded 1,500 SEOs and online marketers. To kick things off, the founder of the conference, Brett Tabke, reminded attendees that what started as a […]

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SMX East 2014 – Hummingbird and the Entity Revolution

By Bill Slawski

Today I will be speaking at SMX East at the Javit’s Center in New York on Hummingbird and the Entity Revolution. My second favorite session has been the one right after mine, with a great presentation from Mike Arnesen of Swellpath. I’m looking forward to the “Best of Show” Presentation at the end of the […]

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Good Bye Knowledge Graph, Hello Google Knowledge Vault?

By Bill Slawski

Last week I retweeted an article I saw in New Scientist, a magazine that doesn’t usually offer insights into things happening at Google. The title of the article caught my eye, Google’s fact-checking bots build vast knowledge bank. I think I noticed it in part because I was spending the week in San Jose, co-presenting […]

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SEO Lessons Learned from 10 Years in The Fitness Industry

By Kat Haselkorn

When it comes to SEO and Fitness, a common thread that ties the two fields together isn’t immediately obvious. In fact, you’ve probably noticed that the average search engine optimizer, like most human beings, spends a little too much time pounding away at his or her computer and not enough time pounding the pavement… But, […]

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Linking in the PreHistory of Search

By Bill Slawski

Once upon a time, back before Google, links still mattered. They didn’t matter because they might or might not pass along PageRank, because that was a Google invention and until Google came along, links didn’t make a difference in how well or poorly a page might rank in a search engine for a specific query. […]

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