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How The Office Taught Us Everything We Need to Know About Content Marketing

Posted @ Feb 19 2019 by

Believe it or not, there are a lot of similarities between television production and content marketing. Both rely on...

Google Shows Us How It Uses Entity Extractions for Knowledge Graphs

Posted @ Feb 14 2019 by

Google May use entity extractions, entity classes, entity properties, and Association Scores from Pages to Build Knowledge Graphs When...

3 (Free) Ways to Amplify Your Content Using Social Media

Posted @ Feb 12 2019 by

The power of social media is truly remarkable. In recent months, we’ve seen a young boy yodeling in a...

Does Google Use Schema to Write Answer Passages for Featured Snippets?

Posted @ Jan 24 2019 by

There hasn’t been an answer to this question about featured snippets until now, with the granting of a patent...

5 Functions of Excel/Sheets That Every Professional Should Know

Posted @ Jan 23 2019 by

I first used Microsoft Excel as a teenager, fumbling through receipts as I tried to organize numbers into a...

Five Steps for Identifying Thin Content

Posted @ Jan 14 2019 by

There is a lot to juggle when addressing the SEO of a website. If you’re a marketing manager, you’ve...

Reranking Content Based on Content from an Original Author

Posted @ Dec 10 2018 by

A Poll I Ran on Twitter About Rankings of Content I ran a poll on Twitter, asking if an...

Bill Slawski’s Hardest SEO Quiz You’ll Ever Take – 2018 Edition

Posted @ Dec 04 2018 by

Welcome to the hardest SEO quiz you will ever take (the 2018 edition.) Good luck and no cheating! 🙂

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