SEO
How to Build your Digital Presence from Scratch
One of the first full-blown marketing efforts I directed was for...
New Google Freshness-Based Ranking Patent
Rankings for pages in search results might be boosted or demoted...
Investigating Google RankBrain and Query Term Substitutions
Introducing Google’s RankBrain A Google patent granted in August looks at...
Ranking Pages at An Apple Search Engine?
More Signs of Search After Applebot Back in May, I wrote...
How Google May Identify Good Query Suggestions from Overlapping Queries
When someone performs searches for a particular topic, they may use...
How Google Might Recommend TV Shows Based upon Web Popularity
A Google patent granted this week explores how Google might recommend...
How Google May find Results that Answer Entity Triggering Questions
We learned Google’s name for Answer Box results was Featured Snippets....
How Customized Content Might be Shown in Google Knowledge Panels
A Google patent application published last month describes how the search...
How Google May Identify and Rank Entity Attributes
A searcher looking for answers to meet informational or situation needs...
Google Gets Real Time Search Results Patent
Google has partnered with Twitter to bring back real-time search results,...
Here Comes Applebot: The Start of Apple Web Search?
A few days ago, Search Engine Land reported that Apple Confirms...
Bing Wants Mobile Friendly Websites Using Semantic Zoom
There has been a lot of buzz in the SEO community...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.





