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Featured Case Studies

Joybird Saw Paid Advertising Success From Performance Max Testing

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SimpleTexting SAw 500% YoY Increase in Organic SQLs

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O2Trainer Increased TikTok Shop Revenue Over 5,000% In 2 Months

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Google to Extract Keywords from Image Text?

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Bill Slawski | January 19, 2017

Semantic Topic Modeling for Search Queries at Google

What is Semantic Topic Modeling? I came across some interesting papers...

Bill Slawski | December 28, 2016

Google’s High Quality Sites Patent

You may recognize the names of one of the inventors of...

Bill Slawski | December 07, 2016

Google to Use Distance from Mobile Location History for Ranking in Local Search

Does Mobile Location History Affect Local Search Ranking? Ranking factors for...

Bill Slawski | November 18, 2016

How Title Tags Can Increase Your CTR

Are you looking to increase Click-Through Rates (CTR’s) to your site...

Mia | November 15, 2016

Originality Replaces Geography as Google News Ranking Signal

Updated 9/12/2019 The news is that Google has updated its news...

Bill Slawski | October 28, 2016

How to Increase Your App Store Ranking in 4 Easy Steps

This video provides a 4-step guide to App Store Optimization (ASO)...

Daniel Russell | October 06, 2016

Thematic Modeling Using Related Words in Documents and Anchor Text

Entity Models and Thematic Models I’ve been looking at using models...

Bill Slawski | August 05, 2016

About Those Changes to the Google Keyword Planning Tool

Google has changed a resource that many SEOs have been relying...

Bill Slawski | July 08, 2016

SEO How-To for AngularJS Websites and Apps

As anyone who has spent any time in the world of...

JR Ridley | July 05, 2016

Clustered Entities in Google’s Search Results

Queries and Known Entities Google Search Engineer Paul Haahr gave a...

Bill Slawski | June 09, 2016

Sentiment as a Ranking Signal for Entities

Sentiment Phrases Back before there were Google+ pages for businesses, Google...

Bill Slawski | May 20, 2016

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