SEO
Question Answering Explaining Estimates of Missing Facts
Will Google Start Explaining Estimates in Search Results? We’ve been seeing...
Google Media Consumption History Tracking
If you use Google Maps for navigation, Google may track a...
Semantic Frames and Word Embeddings at Google
Using Semantic Frames to Add Context to Word Embeddings Word Embeddings...
A New Type of Google Contextual Questions
Google Crowdsourcing Local Information Using Contextual Questions A newly granted Google...
Structured Data in Search
Increased Role for Structured Data at Google Recently I wrote about...
Trust Metrics at Google or Google’s Trust Score
Looking at Trust Metrics at Google Trust! What role might a...
Will Microsoft Start Displaying Entity Information in Browsers?
A patent from the Software and Search Engine Company, Microsoft, shows...
Adjusting Keyword Strategy Over Time for Optimal SEO Results
Whether you’re starting with a new, fresh-out-of-the-box website, or you’re building...
How To Speed Up WordPress Websites
If you’ve spent any time developing on WordPress, you’ve probably encountered...
Working Related Entities Into Sites
Microsoft Is Focusing On Entities, Too It is interesting comparing Google...
Conversational Search Queries at Google (Context from Previous Sessions)
If you remember when the Hummingbird Update was announced at Google’s...
What Does Article 11 or “The Link Tax” Mean for SEO in the EU
What does the European Union’s Article 11, colloquially referred to as...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.