SEO
User-Generated Content and Machine Learning at Google
Is Google the New Home for Machine Learning on the Web?...
Personalized Ranking of Search Results at Google
How are Personalized Ranking of Search Results Calculated at Google? I...
4 Reasons Why Your Digital PR Campaign Isn’t Building Backlinks
Creative campaigns with a digital PR component are an investment, both...
Google Understands An Author Style Well Enough to Imitate It
Earlier this year, I wrote a post called Author Vectors: Google...
Weighted Answer Terms for Scoring Answer Passages
Featured Snippets that Answer Questions Google shows several different types of...
5 Color Tools That Will Improve Your Design Accessibility
Color plays a significant role in design; it helps create...
Relevance-Ordered Categories of Information in Search Results
Relevance Ordered Categories for Search Results on Mobile Devices? As a...
Task Search Suggestions at Google
A New Kind of Search Suggestions at Google Based on Tasks...
Apple Search is Already Here
Apple Search Starts with Siri Search In 2012, I wrote about...
Google Newscasts from Google News – More Diversity Around Topics
Google Newscasts – Topic Related News Cards Presented Together Google is...
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