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Google Describes a Machine Learning Model For a Searchable Index

Information Retrieval Ranking versus Machine Learning Ranking Search has historically ranked...

Bill Slawski | March 31, 2021

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What is Semantic SEO?

SEO has constantly been marketing in the framework of the Web....

Bill Slawski | March 18, 2021

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Google Speech Search Using Language Models

Language Models Being Used For Speech Recognition Way back in 2007,...

Bill Slawski | March 04, 2021

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SEO Turns to Data Graphs to Learn About the Web

The Web as Data Graphs is a New Direction for SEO...

Bill Slawski | February 22, 2021

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Identifying and Addressing Drops in Organic Visibility

Working in digital marketing and, in particular, SEO comes with its...

Brian Donahue | February 15, 2021

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User-Generated Content and Machine Learning at Google

Is Google the New Home for Machine Learning on the Web?...

Bill Slawski | February 09, 2021

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Personalized Ranking of Search Results at Google

How are Personalized Ranking of Search Results Calculated at Google? I...

Bill Slawski | December 01, 2020

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4 Reasons Why Your Digital PR Campaign Isn’t Building Backlinks

Creative campaigns with a digital PR component are an investment, both...

Rebecca | November 20, 2020

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Google Understands An Author Style Well Enough to Imitate It

Earlier this year, I wrote a post called Author Vectors: Google...

Bill Slawski | November 04, 2020

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Weighted Answer Terms for Scoring Answer Passages

Featured Snippets that Answer Questions Google shows several different types of...

Bill Slawski | October 14, 2020

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