SEO
Google Describes a Machine Learning Model For a Searchable Index
Information Retrieval Ranking versus Machine Learning Ranking Search has historically ranked...
Google Speech Search Using Language Models
Language Models Being Used For Speech Recognition Way back in 2007,...
SEO Turns to Data Graphs to Learn About the Web
The Web as Data Graphs is a New Direction for SEO...
Identifying and Addressing Drops in Organic Visibility
Working in digital marketing and, in particular, SEO comes with its...
User-Generated Content and Machine Learning at Google
Is Google the New Home for Machine Learning on the Web?...
Personalized Ranking of Search Results at Google
How are Personalized Ranking of Search Results Calculated at Google? I...
4 Reasons Why Your Digital PR Campaign Isn’t Building Backlinks
Creative campaigns with a digital PR component are an investment, both...
Google Understands An Author Style Well Enough to Imitate It
Earlier this year, I wrote a post called Author Vectors: Google...
Weighted Answer Terms for Scoring Answer Passages
Featured Snippets that Answer Questions Google shows several different types of...
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