AI
The Importance of Keeping your Content Authentic in an AI-Trending World
With the recent popularity of ChatGPT, everyone wants to know how...
What Brands Miss When They Treat GEO Like SEO
Treating GEO as a replacement for SEO breaks generative visibility. Learn...
ChatGPT Ads Are Coming And They’re Competing for Performance Budgets
ChatGPT is introducing ads and entering the performance arena. Here’s what...
How Home Goods Buyers Decide in 2026 Across Social, Search, AI, and Your Website
How home goods buyers discover, evaluate, and decide in 2026 across...
AI Search Is Reshaping How Brands Win in 2026
Learn how AI search is changing SEO in 2026. See what...
Agentic AI for Search: What Makes Barracuda Different
Barracuda isn’t built to create more content, it’s built to clarify...
Why AI Overviews Matter and Why Brand Mentions Have Real SEO Impact
AI Overviews are becoming the new trust anchor in search. Learn...
Why E.C.H.O. Is the Foundation for Modern, AI-Driven Marketing
Learn what E.C.H.O. means in AI, how agentic AI tools work,...
6 Reasons Why You Need a Generative Engine Optimization (GEO) Agency
The reason you need a Generative Engine Optimization (GEO) agency is...
How Generative Engine Optimization Is Shifting from Keywords to Knowledge Capture
For years, digital marketing has revolved around keywords. Teams researched what...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.