5 Steps to Launching a Successful Google Ads Campaign
Creating Google Ads campaign strategies is always exciting, but can be...
Google’s New Universal Search Results
The New Universal Search Results Since June of 2007, Google has...
How May Google Incorporate User Habits Into Search?
Just How Might Google incorporate User Habits Information into Search? They...
Contextual Knowledge Panels at Google
Just What is a Contextual Knowledge Panel? SEO doesn’t come with...
How Google May Do Query Rewriting by Looking at a Searcher’s Prior Queries
How Many People does Mudville Stadium (where Mighty Casey Struck Out)...
How Google May Interpret An Ambiguous Query Using a Semantic Interpretation
Ambiguous Queries and Semantic Interpretations When someone asks an ambiguous query...
Google Media Consumption History Tracking
If you use Google Maps for navigation, Google may track a...
Semantic Frames and Word Embeddings at Google
Using Semantic Frames to Add Context to Word Embeddings Word Embeddings...
A New Type of Google Contextual Questions
Google Crowdsourcing Local Information Using Contextual Questions A newly granted Google...
Trust Metrics at Google or Google’s Trust Score
Looking at Trust Metrics at Google Trust! What role might a...
Conversational Search Queries at Google (Context from Previous Sessions)
If you remember when the Hummingbird Update was announced at Google’s...
User Click Through Rates and Search Result Rankings at Google
Does Google look at User Click-Through Rates and User Behavior to...
Tools, Webinars &
View All White Papers
Stay Updated with Our Insights
Subscribe to our biweekly newsletter. The Splash cuts through the noise to bring you the search news that actually matters. In under five minutes, get the must-read updates, expert takes, and tactical SEO guides—handpicked by our team.





