Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Google Speaker Identification Vectors

Google Speaker Identification Vectors

What are Speaker Identification Vectors and What Are They Used for? Google was granted a patent...
Will Google Help Video Creators with Video Optimization?

Will Google Help Video Creators with Video Optimization?

Will Google Start Offering Video Optimization Suggestions? A patent application originally filed in October of 2013,...
Where Query Images That Accompany Query Answers Are Selected From?

Where Query Images That Accompany Query Answers Are Selected From?

Where Do Query Images in Search Come From? Query Images may be selected from the same...
Ranking Search Results based on Information Gain Scores

Ranking Search Results based on Information Gain Scores

What are Information Gain Scores? A different way of ranking sources of information responsive to search...
Word Sense Disambiguation Using Neural Networks

Word Sense Disambiguation Using Neural Networks

Word Sense Disambiguation Helps Google Understand the Meaning of a Word on a Page About 40%...
A Native Application Vertical Search Engine at Google

A Native Application Vertical Search Engine at Google

Google was granted a patent last week that is about a search engine that can do...
Offensive Content Classification at Google

Offensive Content Classification at Google

Sometimes Some Words May Be Offensive or Non-Offensive Based on How They Are Used In some...
How Google May Answer Better Questions by Rewriting Questions

How Google May Answer Better Questions by Rewriting Questions

A task Google has set out to do recently is to respond to answer-seeking queries as...
Google Returning Video Search Results Using Machine Learning?

Google Returning Video Search Results Using Machine Learning?

Problems with Video Search Results An area causing problems for searchers is when they may be...
Human-Friendly Driving Directions Based Upon Personalized Landmarks

Human-Friendly Driving Directions Based Upon Personalized Landmarks

Google keeps information about your Mobile Location History and the places that you visit. It may...
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