Bill Slawski
Recent Posts by Bill Slawski
User Click Through Rates and Search Result Rankings at Google
Does Google look at User Click-Through Rates and User Behavior to Influence Search Rankings? Google...
Entity Normalization As Part of Google’s Knowledge Graph
Entity Normalization Was Developed as Part of Google’s Annotation Framework Googlebot crawls the web and...
Add to Your Style Guide Annotation Text: Anchor Text Indexing
Running a Style Guide One thing I’ve run across and have recommended in the past...
Entity Extractions for Knowledge Graphs at Google
< Google May use entity extractions, entity classes, entity properties, and Association Scores from Pages...
Does Google Use Schema to Write Answer Passages for Featured Snippets?
Answer Passages and Featured Snippets There hasn’t been an answer to this question about featured...
Reranking Content Based on an Author Score (Granted!)
A Poll I Ran on Twitter About Rankings of Content I ran a poll on...
Bill Slawski’s Hardest SEO Quiz You’ll Ever Take – 2018 Edition
Welcome to the hardest SEO quiz you will ever take (the 2018 edition.) Good luck...
How Google Might Predict Query Intent Using Contextual Histories
Understanding the Query Intent Behind Searches A taxonomy of web search (pdf) by Andrea Broder...
Structured Entity Information in Search Results
I had a chance to visit Milan, Italy last week, and talk about SEO at...
Google Safe Search Results Patent and Reranking or Removing Results
How does Google Use a Safe Search Results Filter to Handle Inappropriate, Sensitive, or Offensive...
How Rich Results May be Chosen and Created (Granted)
Added December 17, 2019 The patent this post is about has been granted today and...
How Google May Use Reviews to Learn About Entity Attributes
About Entity Attributes When we see Google talk about the properties of different entities, they...