Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Detecting Brand Penetration Over Geographic Locations

Detecting Brand Penetration Over Geographic Locations

A Brand Penetration System To Generate Indices Using Brand Detections From Geo-Located Images And Corresponding Locations...
Navigation and Transit Communication at Google

Navigation and Transit Communication at Google

Navigation and Transit Communication at Google I recently wrote a post about Locally Prominent Semantic Features....
Enhancing Search Results at Google

Enhancing Search Results at Google

Enhancing Search Results To Determine What the Responses to a Query Will Look Like The Internet...
A Note-Keeping Application From Google

A Note-Keeping Application From Google

Google Assistant As a Note Keeping Application A note-keeping application and other computer applications enable a...
Author Scores for Recommendations at Google

Author Scores for Recommendations at Google

How Are Author Scores Generated by Google? Google's patent covers ways to recommend posts in a...
Rewriting Keywords at Google for Paid Search

Rewriting Keywords at Google for Paid Search

Expanding Queries by Rewriting Keywords Google's patent is from March 9, 2021. It covers rewriting keywords...
Original Content and Original Authors Identified by Google

Original Content and Original Authors Identified by Google

Original Content and Text Processing Searchers search for relevant documents using a search engine. Those are...
How to Blend and Rerank Search Results at Apple

How to Blend and Rerank Search Results at Apple

Another Sign that Apple Search is On Its Way Apple appears to be working towards developing...
Relevant Search Results for Longer Documents at Google

Relevant Search Results for Longer Documents at Google

Ranking of Books and Other Long Documents in Search Results A newly granted Google patent tells...
Spoken Queries Using Language Models

Spoken Queries Using Language Models

Automated Speech Recognition using Use of Class-Based Language Models to Transcribe Speech to Text The Google...
1 2 3 4 5 20