Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Google to Use Distance from Mobile Location History for Ranking in Local Search

Google to Use Distance from Mobile Location History for Ranking in Local Search

Does Mobile Location History Affect Local Search Ranking? Ranking factors for local search (and Google Maps...
Originality Replaces Geography as Google News Ranking Signal

Originality Replaces Geography as Google News Ranking Signal

Updated 9/12/2019 The news is that Google has updated its news algorithm to focus more on...
Thematic Modeling Using Related Words in Documents and Anchor Text

Thematic Modeling Using Related Words in Documents and Anchor Text

Entity Models and Thematic Models I've been looking at using models that can help with how...
Might We Soon See Apple Augmented Reality?

Might We Soon See Apple Augmented Reality?

Where Might Apple Fit into this New World of Augmented Reality Devices? Will we see Apple...
About Those Changes to the Google Keyword Planning Tool

About Those Changes to the Google Keyword Planning Tool

Google has changed a resource that many SEOs have been relying upon for years to discover...
Google Glass to Perform Song Recognition

Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?

A More Fun Google Glass? Last week Google was granted a patent that sounds like it...
Clustered Entities in Google's Search Results

Clustered Entities in Google’s Search Results

Queries and Known Entities Google Search Engineer Paul Haahr gave a presentation at SMX in March...
Sentiment as a Ranking Signal for Entities

Sentiment as a Ranking Signal for Entities

Sentiment Phrases Back before there were Google+ pages for businesses, Google had Place Pages for businesses,...
TV Coming Soon to Google

TV Coming Soon to Google

Television Listings to Appear on Google Television and the Web are going to become much closer....
Future Directions for Google Maps?

Future Directions for Google Maps?

A Google patent granted this week describes some aspects of Google Maps that we could see...
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