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Page 54

Google Understands An Author Style Well Enough to Imitate It

Earlier this year, I wrote a post called Author Vectors: Google…

Bill Slawski | November 04, 2020

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Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

In September 2020, Google Ads announced that only search terms that…

Danielle Boone | October 27, 2020

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Selecting Candidate Answer Passages

Ranking Passages at Google The Google I/O Developer’s conference was called…

Bill Slawski | October 23, 2020

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Weighted Answer Terms for Scoring Answer Passages

Featured Snippets that Answer Questions Google shows several different types of…

Bill Slawski | October 14, 2020

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5 Color Tools That Will Improve Your Design Accessibility

Color plays a significant role in design; it helps create emotions,…

Kristen Mitchell | October 01, 2020

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Relevance-Ordered Categories of Information in Search Results

Relevance Ordered Categories for Search Results on Mobile Devices? As a…

Bill Slawski | September 29, 2020

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5 Common Google Ads Mistakes You Can Fix Today

When reviewing our clients’ existing Google Ads services, we often notice…

Leo Pinon | September 22, 2020

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Task Search Suggestions at Google

A New Kind of Search Suggestions at Google Based on Tasks…

Bill Slawski | September 18, 2020

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Before You Hit Send: How to Maximize Your Outreach Preparation

Pitching is about more than sending emails, crossing your fingers, and…

Kalina MacKay | September 14, 2020

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Apple Search is Already Here

Apple Search Starts with Siri Search In 2012, I wrote about…

Bill Slawski | September 11, 2020

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