How To Implement Infinite Scroll For SEO

Transcription: 

Hi, I’m Chris Long with Go Fish Digital and welcome to another episode of “60-Second SEO”.

Today we’re going to talk about how you can make infinite scroll on your website search friendly for crawlers like Google.

So if you’re interested in this, Google actually has a bunch of documentation already created around this that tells you best practices. But I think one of the most valuable parts is this demo that John Mueller set up. And this shows you how to implement infinite scroll.

You’re going to notice as I scroll down, this URL is going to change to the next paginated URL here. I scroll down, it goes to page two. I’m going to continue to scroll down, it goes to page three, so on and so forth. And as I scroll back up, it’s going to go back to page two. As well, they also added internal links at the bottom here so Google can actually see these internal links for the next page.

So this is how you do it. If you want to set up an infinite scroll, you’re going to want to use pushState to change the URL in the browser so that Google actually can see a unique URL that’s going to contain that unique set of products or articles that are on that specific page. As well you’re going to want to include internal links at the bottom that link to those pages so Google can see that within the DOM when they go to your website.

About Chris Long

Chris Long is the VP of Marketing at Go Fish Digital. With 10+ years of SEO experience, Chris works unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Chris has advised on the search strategies for clients such as GEICO, Adobe & The New York Times. He is a contributor for Moz, Search Engine Land, and Search Engine Journal. He is also a speaker at industry conferences such as MozCon, SMX East, BrightonSEO and more.