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Recent Posts

How to Optimize Google Performance Max Campaigns
Jun 02, 2023
by Melissa Spalding
Performance Max is a budget-based bidding option for Google Shopping campaigns that lets you set the maximum...

7 Ways To Automate Google Ads
May 25, 2023
by Go Fish Digital
Nowadays, automation has become an essential part of marketing efforts, and Google Ads automation is a...

How To Optimize Product Listing Groups
May 22, 2023
by Go Fish Digital
If you are one of the many advertisers using Google’s platform to reach customers, then you’ve...

Top 10 LinkedIn Ad Tips for B2B Digital Marketing Success
May 19, 2023
by Danielle Boone
With its robust targeting abilities, LinkedIn has become a linchpin for marketers in the B2B space....

9 Ways to Reduce Google Ads CPA
May 16, 2023
by Leo Pinon
Google Ads is an incredibly effective way to advertise to consumers, but it comes with its...

Mastering PPC for Lead Generation: A Comprehensive Guide for Digital Marketers
May 08, 2023
by Danielle Boone
Developing and executing a successful PPC strategy for lead generation can be a challenging task. It...

How will ChatGPT and Bing AI Affect Paid Search Advertising?
Apr 24, 2023
by Michael Meares
Spending on paid search advertising in the United States is expected to surpass 100 billion dollars...

Performance Max Vs Smart Shopping: What You Need To Know
Apr 21, 2023
by Go Fish Digital
In 2022, Google sunset Smart Shopping campaigns and replaced them with Performance Max. What do you...

7 Tools To Optimize Your International PPC Campaigns
Apr 13, 2023
by Leo Pinon
Do you need help creating or managing your international PPC campaigns? To help you out, Go...

How To Use Audience Targeting In Google Ads
Apr 11, 2023
by Lindsey Holt
Audience targeting within Google Ads is crucial to the success of your campaigns, and there are...