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A Guide To Creating Responsive Search Ads

Being tasked with writing ad copy for Google Ads can be intimidating. “Where should I begin?”...
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Google Announces Go Fish Digital as a 2022 Premier Partner

Go Fish Digital, the 3X "Agency of the Year" award winner, has been named a Premier...
Rewriting Keywords at Google for Paid Search

Rewriting Keywords at Google for Paid Search

Expanding Queries by Rewriting Keywords Google's patent is from March 9, 2021. It covers rewriting keywords...
Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

In September 2020, Google Ads announced that only search terms that “a significant number of users...
5 Common Google Ads Mistakes You Can Fix Today

5 Common Google Ads Mistakes You Can Fix Today

When reviewing our clients’ existing Google Ads accounts, we often notice the same issues are hurting...
5 Tips for Optimizing Your PPC Campaigns During the “New Normal”

5 Ways To Optimize Your Google Ads Campaigns

Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their...
6 Tips to Help You Get the Most from Your Google Responsive Search Ads

6 Tips to Help You Get the Most from Your Google Responsive Search Ads

In 2018, Google introduced Responsive Search Ads (RSAs). In addition to Expanded Text Ads, RSAs allow...
5 Steps to Launching a Successful Google Ads Campaign

5 Steps to Launching a Successful Google Ads Campaign

Creating Google Ads campaign strategies is always exciting, but can be a bit daunting, especially if...
6 Times Branded Keywords Should Be Part of Your PPC Strategy

6 Times Branded Keywords Should Be Part of Your PPC Strategy

When should you bid on your own company name? One of the most frequent questions I...