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Recent Posts

woman presenting campaign to a team

The Ultimate Guide to Digital PR: From Brainstorming to Backlinks
Feb 17, 2022
by Kalina MacKay
Digital PR is a term that refers to using public relations strategies to improve digital presence....
title graphic for running a contest that builds backlinks

How to Run a Contest That Builds High-Quality Backlinks
Feb 01, 2022
by Audrey Small
What initially comes to mind when you think about a contest? As digital marketers, we usually...
4 Tips for Crafting Email Pitches That Grab Journalists’ Attention

4 Tips for Crafting Email Pitches That Grab Journalists’ Attention
Aug 24, 2021
by Bre Lewis
In today’s world, we get more than a handful of emails each day. From friends and...
How to Stay on Top of Trends for Campaign Inspiration

How to Stay on Top of Trends for Campaign Inspiration
Jun 21, 2021
by Jillian Fellows
It’s essential that your content is newsworthy and worth a journalist’s time in order to have...
Benefits of Link Building - What Is It & Why Do It

Benefits of Link Building – What Is It & Why Do It
Jun 08, 2021
by Tina Irizarry
Have you been looking into content marketing as a marketing strategy for your business? Have you...
7 Myths About Pitching Journalists

7 Myths About Pitching Journalists
Jun 01, 2021
by Kalina MacKay
Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can be...
How to Write Content that Gets Media Coverage - Content Writing Tips

How to Write Content that Gets Media Coverage – Content Writing Tips
May 17, 2021
by Mike Miller
You’ve brainstormed with your team, selected a promising content campaign idea, collected mountains of data, and...
4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks

4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks
Nov 20, 2020
by Rebecca
Creative campaigns with a link building component are an investment, both in time and money.  So,...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation
Sep 14, 2020
by Kalina MacKay
Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
8 Common Questions About Link Building Answered

8 Common Questions About Link Building Answered
May 08, 2020
by Emily
When they hear the term link building, many digital marketers think of tactics like blogger outreach...