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Applying Value Proposition to Destination Marketing

Your unique value proposition (UVP) is the primary reason someone should...

Mya Surrency | April 11, 2025

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3 Ways to Market Your Destination’s Meaningful Group Travel Experiences

Optimism is high for business events. Yet planners are still juggling,...

Colette Jones | April 04, 2025

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9 Terrible, Awful, No-Good, Very Bad Meetings Marketing Mistakes

The ‘leisure with a lanyard’ approach is common in business events...

Colette Jones | February 27, 2025

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Why B2B Marketing for Destinations Requires More Than a Campaign with a Media Buy

When meetings and conventions business softens, it’s natural to respond with...

Mya Surrency | February 19, 2025

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