Education Digital
contact us Marketing Agency
Capture more applications and leads to grow your education brand. We are a results-driven SEO, PR, paid search, CRO, and social media digital marketing agency.
Education Expertise
With clients like GCU, Gonzaga, and Online Trading Academy.
Results Driven
Our approach to digital marketing is data-driven and supported with proprietary AI-tools that help us achieve high-impact results for our clients (ROI).
Strategic Digital Marketing for Education Institutions
At Go Fish, we implement a proven digital growth framework built specifically for education, combining expert strategy, full-funnel execution, and proprietary AI-powered tools to attract high-intent prospective students and improve enrollment outcomes.
Our team of digital strategists and performance marketers work across core service areas, including SEO, paid search, paid social, digital PR, and generative engine optimization, to increase program visibility, drive qualified inquiries, and reduce cost per enrollment. Whether you’re launching a new degree program or optimizing your existing marketing funnel, our flexible, data-driven approach aligns with your institutional goals.
We use audience segmentation, competitive research, and behavioral data to help you reach the right students at the right time, maximizing lead quality and enrollment conversion rates. Every campaign is tracked against key performance indicators such as inquiry volume, cost-per-lead, application start rates, and yield.
Our Approach to Education Marketing
We bring structure, strategy, and performance together through a purpose-built digital marketing process tailored to the needs of colleges, universities, and online education providers. Whether you’re launching a new academic program or seeking to improve enrollment performance across existing offerings, our approach leverages proven growth frameworks, audience insights, and real-time data to align your marketing investment with measurable enrollment outcomes.
Deploy Proven Enrollment Growth Frameworks
We apply strategic frameworks designed specifically for education institutions, drawing on years of experience and proprietary AI-powered tools. By combining SEO, paid search, social advertising, and generative engine optimization, we activate the right mix of marketing channels to increase inquiry volume, improve lead quality, and reduce cost per enrollment.
Attract & Convert High-Intent Prospective Students
Through audience segmentation, program-level analysis, and behavioral research, we help you reach the right student profiles, those most likely to inquire, apply, and enroll. Our campaigns are designed to resonate with prospective students at every stage of the decision journey, using tailored messaging and creative that drives action across undergraduate, graduate, and online programs.
Data-Driven Strategy & Transparent Reporting
Our marketing decisions are grounded in data. We track key performance indicators like inquiry-to-application rate, application-to-enrollment yield, and cost per lead to continuously refine strategy and maximize ROI. With custom reporting dashboards and scheduled strategy reviews, your team will always have full visibility into what’s working, and what’s next.
Strategic Digital Marketing Designed for Enrollment & Leads
SEO
Our SEO strategies are built to help colleges and universities expand visibility among prospective students, parents, and academic influencers. We optimize for traditional search engines and emerging AI-driven experiences using entity-based SEO, structured data, and generative engine optimization (GEO). From technical audits to content strategies that align with how students research programs, careers, and outcomes, we ensure your institution ranks for the terms that shape enrollment decisions.
Digital PR
We create digital PR campaigns that strengthen your institution’s reputation and increase visibility in top-tier media and education-focused outlets. From faculty thought leadership to program announcements, we secure placements that build authority and trust—driving backlinks that support SEO while elevating brand perception among prospective students, parents, and stakeholders.
Paid Search
Our paid search strategies help education institutions reach intent-driven prospects at every stage of the enrollment funnel. From branded campaigns to program-specific Performance Max campaigns, we capture interest and guide prospects to high-converting landing pages. We also extend your reach through TV streaming distribution on platforms like YouTube and connected TV (CTV), helping you engage prospective students with video in environments they already trust and frequent.
Social Media Marketing
We manage paid and organic social campaigns that inspire prospective students to explore your institution. From Instagram Stories to LinkedIn lead gen ads, we tailor creative and targeting by program, degree level, and audience segment. Whether you’re building awareness for a flagship program or driving applications during key enrollment periods, our strategies help you meet students where they are, and guide them to take the next step.
Get Started With Us Today
Learn more about our education digital marketing services. Get in touch with us to get a free audit and custom strategy.
Featured case study
How Go Fish Helped Twinkl Earn More Coverage with One Smart Survey
We tapped into public sentiment around teacher pay, launching a timely, data-driven campaign that earned 79 high-quality backlinks across U.S. media outlets.
79+
High-quality backlinks earned.
222K
Projected media coverage views.
Featured Case Study
Online Trading Academy – A Smart Investment in SEO
We unified multiple domains, improved site structure, and fixed crawl issues. This led to major increases in organic traffic and top-3 keyword rankings.
49%
increase in total organic traffic
Trusted by Industry Leaders Worldwide
Proven Experience Across All Areas of Education
We specialize in education digital marketing strategies that deliver measurable enrollment growth, strengthen institutional branding, and expand digital visibility across undergraduate, graduate, certificate, and continuing education programs.
Whether you’re promoting a flagship degree, launching a new online initiative, or improving yield among admitted students, our digital strategies are built to reach the right prospects at the right time. From prospective first-years to adult learners and working professionals, we know how to position your institution for visibility, trust, and action.
No matter your vertical, we know how to position your offerings for high visibility, shopper trust, and repeat purchases.
Undergraduate & First-Year Recruitment
We help colleges and universities build awareness and drive applications among high school students and their families. Our strategies focus on program discovery, student life storytelling, and differentiation through SEO, paid search, and social ads,ensuring your institution stands out in a crowded decision-making process.
Graduate, Online & Professional Programs
From MBA programs to nursing, data science, and beyond, we tailor marketing strategies to reach working professionals and career changers. Our multi-channel campaigns focus on lead generation, value messaging, and outcome-driven content,helping you increase inquiries and drive conversions for high-consideration, ROI-focused programs.
Certificate & Continuing Education
For non-degree offerings, bootcamps, and workforce development programs, we design targeted strategies that emphasize flexibility, affordability, and career advancement. Whether you’re competing with private providers or upskilling the local workforce, we drive results through performance marketing and strong value communication.
Institutional Branding & Awareness Campaigns
Beyond program-specific recruitment, we also partner with institutions on branding initiatives that elevate your institutional story and attract mission-aligned students. Through digital PR, social media strategy, and streaming video distribution, we help you build long-term awareness with prospective students, parents, and community stakeholders.
FAQs
How do you help education institutions with generative engine optimization (GEO)?
We help colleges and universities increase their visibility in AI-powered search environments through generative engine optimization (GEO). This includes expanding your institution’s semantic footprint by embedding relevant academic entities, structured data, and topic depth across program pages, degree descriptions, and informational content.
We incorporate unique data points—such as career outcomes, faculty expertise, or institutional rankings,to enhance authority and improve inclusion in Google’s AI Overviews and other generative platforms. Our goal is to increase your institution’s discoverability during research-heavy queries and drive awareness among prospective students and stakeholders at the earliest stages of the decision-making journey.
What digital marketing strategies does Go Fish use to grow education brands?
We design comprehensive digital marketing strategies tailored to the enrollment, branding, and engagement needs of education institutions. Our channel mix includes:
- Search Engine Optimization (SEO): Driving long-term discoverability for academic programs, degree paths, and student-focused content.
- Paid Search & YouTube Distribution: Capturing high-intent prospects with Google Ads and extending brand reach through streaming platforms like YouTube and connected TV.
- Paid Social Media Ads: Engaging prospective students through targeted campaigns on Meta (Facebook & Instagram), LinkedIn, and TikTok, customized by program type and audience segment.
- Digital PR & Thought Leadership: Showcasing faculty expertise, student success stories, and institutional achievements through high-authority publications and media.
- Landing Page Optimization (CRO): Enhancing program pages and inquiry forms to improve lead quality and conversion rates.
These strategies work together to elevate your brand, drive inquiries, and support enrollment across undergraduate, graduate, online, and certificate programs.
What KPIs does a education digital marketing agency focus on?
We track a range of metrics that reflect the true performance of your enrollment and brand-building efforts. These include:
- Inquiry-to-Application Conversion Rate: The percentage of inquiries that lead to completed applications.
- Cost Per Inquiry (CPI): The average cost to generate a prospective student lead.
Cost Per Enrollment (CPE): The cost to convert a lead into a confirmed enrollment. - Lead Quality Metrics: Including lead source performance, program interest, and contact rates.
- Click-Through Rate (CTR) & Cost Per Click (CPC): To evaluate and optimize paid media efficiency.
- Impression Share & Program Visibility: Tracking visibility for key academic terms in both paid and organic search.
By focusing on these metrics, alongside broader benchmarks like ROI, yield rate, and campaign attribution, we help institutions improve marketing efficiency while supporting long-term enrollment health.
What type of custom reporting do you provide?
We deliver custom reporting designed to meet the needs of marketing leaders, admissions teams, and institutional stakeholders. Reports are typically provided monthly, with the option for biweekly cadences or executive dashboards as needed. Our reporting includes:
- Traffic & Lead Source Attribution: Visibility into which channels and campaigns drive the most qualified inquiries.
- Enrollment Funnel Metrics: Insights into conversion rates from inquiry to application to enrollment.
SEO & Content Performance: Tracking organic rankings, topic visibility, and institutional search presence. - Paid Media Reporting: Detailed analysis of performance across search, social, and video channels.
Custom Dashboards: Tailored views for key initiatives like graduate program launches, online degree enrollment, or campaign-specific performance.
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