Media Briefing: David Dweck Joins Agency Alchemy Podcast to Discuss Reinventing the Agency Model

David Dweck, president at Go Fish Digital, joined the Agency Alchemy podcast to talk about why the agency models that built the industry may now be holding it back. Dweck digs into the price compression reshaping agency economics, why labor arbitrage is losing its edge, and how agencies can better tie their commercial models to the outcomes clients actually care about.

The conversation also covers the pressure of walled gardens, the friction that comes with principal-based media buying, and why measurement and transparency are becoming bigger sources of agency value. Dweck closes with a look at AI’s effect on creative production and why the future may belong to agencies that can build bespoke, AI-driven solutions for specific client problems.

Listen to the full episode: Spotify | Apple Podcasts

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