Inspired by Paradise
Reaching luxury home buyers requires a highly customized media and engagement strategy. Go Fish delivered a sold-out community quickly with their approach.
Azure by Shea Homes is a luxury, million-dollar home community in Paradise Valley, AZ. Sixty-six residences were designed with a unique blend of modern and transitional architecture set against the stunning natural backdrop of Camelback Mountain.
the challenge
Selling luxury homes in a new community—in the middle of the pandemic
Our goal in partnering with Azure was to increase brand awareness and generate quality leads to sell 66 properties by December 2021. We achieved our goal in just 27 months, despite a global pandemic, supply chain shortages, and the general uncertainty around large investments like a million-dollar home.
The Shea Homes team has enjoyed working with Agital. They are extremely knowledgeable and very attuned to the trends, and market changes allowing our campaigns to pivot when necessary to continually garner results. With their expertise and guidance, our various digital campaigns have proven successful.
Lynnae Clore, Marketing & Communications Manager, Shea Homes
the execution
Real estate marketing magic
Our expertise in real estate marketing allowed us to put together a media plan of action that raised awareness for Azure and generated leads for the local sales team to address. Our recommendation included various digital channels—like display, paid search, and programmatic—combined with a blend of PR, traditional, and other supporting digital strategies managed by the Azure team.
Making their dream home a reality
The home-buying experience is typically a complicated, nonlinear process. To maximize success, we also developed a landing page where we drove most of the low-funnel paid traffic to fill out their contact information and self-qualify. Here, potential buyers could learn more about Azure and the surrounding area to help them picture their very own paradise.
results
Luxury Product
Requires Reaching the Right Audience
2,179
Total leads generated.
4M
Social media impressions.
<$117
Total cost-per-lead.
Want to drive home results like these?
Whatever marketing challenges you’re facing, Go FIsh makes a profound impact that reverberates across your business.
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