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Identifying and Addressing Drops in Organic Visibility
Working in digital marketing and, in particular, SEO comes with its…
User-Generated Content and Machine Learning at Google
Is Google the New Home for Machine Learning on the Web?…
How Digital Marketing Project Managers Can Better Serve Their Clients
As someone who has been in a client-facing role for over…
Personalized Ranking of Search Results at Google
How are Personalized Ranking of Search Results Calculated at Google? I…
4 Reasons Why Your Digital PR Campaign Isn’t Building Backlinks
Creative campaigns with a digital PR component are an investment, both…
Google Knowledge Panel Interface Patent
Managing Knowledge Panels at Google A patent from Google shows a…
Google Understands An Author Style Well Enough to Imitate It
Earlier this year, I wrote a post called Author Vectors: Google…
Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data
In September 2020, Google Ads announced that only search terms that…
Selecting Candidate Answer Passages
Ranking Passages at Google The Google I/O Developer’s conference was called…
Weighted Answer Terms for Scoring Answer Passages
Featured Snippets that Answer Questions Google shows several different types of…
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