Kimberly Anderson-Mutch
Recent Posts by Kimberly Anderson-Mutch
The Integrated Buyer Journey: How AI, Social, Search, and Paid Media Now Drive Discovery
The buyer journey no longer starts with search. Learn how AI answers, social discovery, SEO,...
AI in Advertising: How Google AI Search, Paid Media, and ChatGPT Ads Are Reshaping Discovery
AI in advertising is reshaping paid media, Google AI search, and ChatGPT ads. Here’s what...
Winning AI Search in 2026: How Brands Actually Get Cited, Ranked, and Chosen
Winning AI Search in 2026 explains how brands get cited, ranked, and chosen in AI...
ChatGPT Ads Are Coming And They’re Competing for Performance Budgets
ChatGPT is introducing ads and entering the performance arena. Here’s what that means for search...
Discounts Aren’t Fixing Home Goods Conversion Problems. Clarity and Risk Reduction Are
In home goods, price is rarely why buyers hesitate. Learn why discounts fail to fix...
How Home Goods Buyers Decide in 2026 Across Social, Search, AI, and Your Website
How home goods buyers discover, evaluate, and decide in 2026 across social, search, AI tools,...
Common Ways SaaS Teams Create Bad Leads Without Realizing It
Uncover the hidden ways SaaS teams generate bad leads, from misaligned definitions to AI misinformation,...
Google Just Made a Major Move: AI Is Now Built Into Search Console
Google just added AI to Search Console. Learn how prompt-based filters, comparisons, and metrics reshape...
SEO for Enterprise Businesses: Scalable Strategies that Drive Revenue
Discover how enterprise brands scale SEO with governance, automation, and cross-team alignment. Learn strategies that...
Inside the Live Selling Playbook: How TikTok Affiliates Became a Growth Engine for Brands
TikTok affiliate marketing is evolving fast. Learn how one brand built a structured live selling...
The New Rules of AI Search: How PR and GEO Shape Visibility, Revenue, and Competitive Advantage
AI search has rewritten the rules of visibility. Learn how PR and Generative Engine Optimization...
AI Just Got a Checkout Button: What OpenAI’s Commerce APIs Mean for eCommerce
OpenAI’s Commerce APIs bring AI checkout, instant payments & product feeds into one flow. See...