Bill Slawski
Recent Posts by Bill Slawski
SEO Moves From Keywords to Ontologies and Query Patterns
From Keywords to Ontologies Using Query Patterns When we ask Google, “How tall is Barack...
Google Changes How they Understand Place Names in a Knowledge Graph
Place Names in Google’s Knowledge Graph Before Google had a Knowledge Graph, it had built...
Related Entity Scores in Knowledge Based Searches
“The perfect search engine would understand exactly what you mean and give you back exactly...
How Google May Determine Similar Local Entities
Local Search is Filled with Local Entities Having Local Significance Google’s Local Search is more...
Google Shows Us Context is King When Indexing People
Context is King Sometimes, you’ll see someone writing about SEO say that “Content is King”....
Expect to See More Mobile Geofences
How is a Mobile Geofence used? Imagine you drive to a location, and your phone...
Google Searching Television?
A couple of years ago, I wrote a post about how Google might track TV...
How Google Finds App Store Spam
Google is hunting for app store spam in the Play store among the applications available...
At Google Local Expert Reviews May Boost Local Search Results
In the Past, Google Has Hinted Reviews Might Be Used to Rank Results. In 2013,...
Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)
A blog post at Search Engine Roundtable last week told us that Google’s Ranking Algorithms...