Innovation in Collaboration
Making technology approachable by telling a compelling story about Cisco’s place in the history of innovation.
Cisco’s SMB solutions provide small and medium businesses with simplified, affordable, and scalable networking, security, and collaboration tools. They empower SMBs with the ability to compete in a digital world without needing large IT teams, featuring cloud-managed options, integrated security like Duo and Umbrella, and collaboration platforms like Webex, all designed to grow with the business while protecting critical assets.
the challenge
A go-to-market campaign as bold as the ideas behind the products
With strong technology roots and a long history of innovation, Cisco wanted to create an exciting rollout campaign to introduce the world to their state-of-the-art collaboration tools.
the strategy
Cisco's place in a lineage of innovations
We crafted a wide array of digital assets, including a fun video series, animated banner ads, engaging social media posts, and more, all centered around delighting, informing, and converting potential technology buyers.
To raise overall awareness about Cisco’s collaboration tools, we chose to highlight how teams have always come together to dream up the next disruptive “big idea.” We also drew focus to the changing nature of the workforce and workplace, and how that evolution is making effective collaboration more vital than ever.
Since the dawn of civilization…
Mankind has sought innovation through idea-sharing since the dawn of civilization. To emphasize Cisco’s role as the latest torchbearer ushering in the next age of innovation through its collaborative tools, we created a series of warm and playful videos that use a historic perspective to highlight progress in the collaboration ecosystem. We included examples of how Cisco Webex is making meetings better.
Driving collaboration with engagement.
We produced ebooks speaking to the multitude of collaboration challenges presented by multi-generational work styles, devices, and work-sharing teams. Engaging social posts and banner ads drove collaboration buyers to the new ebooks and other related assets.
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