Take a Swing at Glory
Taking virtual employee engagement to a whole new (award-winning) level.
Avnet is a global technology distributor and solutions provider that helps companies navigate the entire product lifecycle, from initial idea and design to production and support, by supplying electronic components, embedded solutions, and supply chain services. Headquartered in Phoenix, Arizona, this Fortune 500 company serves over 450,000 customers and top suppliers in 140 countries, offering expertise in semiconductors, interconnects, and integrated systems, while also providing critical engineering resources, logistics, and specialized support to accelerate innovation in industries like automotive, aerospace, and healthcare.
the challenge
Engaging remote employees
Avnet and Intel needed a way to drive training and sales engagement in today’s work-from-home environment. The result? The Intel Cup! A golf-style incentive tournament rewarding skill, patience, and drive with monthly and quarterly cash prizes.
Avnet reached out to us to provide a way to promote the event while also keeping employees active and engaged. We created a series of deliverables that included an in-depth branding strategy, video, microsite, and ongoing email campaign. The full campaign execution helped Avnet earn the Distribution Trailblazer of the Year award.
Services
the execution
Starting the event with a bang
To promote this event, Avnet wanted to come out swinging. With that, the Wholey Moley Kickoff event was born! Working closely with Avnet, we created a logo to reflect the campaign’s essence, along with a fun and informative video promoting the event and explaining the contest in full.
Keeping Players on Their A-Game
To track their team’s results, Avnet devised a point-tracking system to monitor their employees’ progress. Our team developed a microsite, complete with a monthly-updated leaderboard, that tracked the results of two separate internal groups (Core and Integrated Sales).
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