Ecommerce SEO Pricing:A Comprehensive Guide

Navigating ecommerce SEO pricing can feel like a maze for business owners. How much should you budget? What’s a reasonable price for SEO services that actually drive results? The truth is that there is no one-size-fits-all fee. However, there are common ecommerce SEO pricing structures, averages, and factors affecting costs that you can evaluate to determine roughly how much you can expect to pay.

Key Takeaways

How much does ecommerce SEO cost?

Ecommerce SEO pricing varies widely depending on many factors, including the project’s scope, your goals, the experience your chosen agency provides, and the agency’s pricing structure. 

In general, SEO services fall into one of three pricing structures: hourly rates, monthly retainers, or yearly retainers. While every ecommerce SEO service will have unique pricing tailored to your needs, there are some average prices you can use as reference points.

Average Hourly Rates

Hourly ecommerce SEO rates are a flexible option for businesses with specific, short-term needs. They’re meant to accommodate targeted work, like technical SEO fixes, keyword research, or a consultative audit to fine-tune your strategy. This pricing model is best for businesses that want expert support or need guidance with a particular aspect of SEO without being locked into a monthly or yearly contract.

The most common hourly ecommerce SEO service pricing is $75-$200 per hour. Your rate can change depending on the SEO team member’s level of expertise, your region, and your exact needs. Typically, the more in-depth services and experienced SEO providers you need, the higher your hourly rate will be.

Average Monthly Retainers

Monthly ecommerce SEO retainers offer a consistent, strategic approach to SEO that’s especially valuable for businesses looking to build and sustain long-term growth. With a retainer, you’re partnering with an SEO provider on a regular basis—usually for services that require ongoing attention, like optimizing product pages, building backlinks, and continually improving site speed and user experience. Monthly retainers are typically popular because they allow for a dedicated SEO strategy that adapts over time.

Ecommerce businesses often choose monthly retainers because they deliver steady results and allow SEO professionals to dive deeper into complex, ongoing optimization tasks. They also have consistent pricing, making it easier to budget for SEO and plan growth initiatives around these efforts.

Small to mid-sized businesses (SMBs) typically pay between $750 and $5,000 per month for SEO services. Larger businesses can expect to pay roughly $5,000 to $10,000 per month because they typically have bigger scopes and more complex needs. 

Average Yearly Retainers

Yearly ecommerce SEO retainers are a strategic, cost-effective option for larger brands that need ongoing, high-impact SEO support. Unlike monthly agreements, a yearly retainer gives your business a full year of uninterrupted SEO focus—perfect for established brands that need constant site optimization, advanced keyword targeting, and a proactive approach to seasonal trends and market shifts. 

Many SEO agencies offer discounted rates for yearly retainers, which can lower your monthly spend and maximize your investment. On average, mid-sized ecommerce businesses pay $30,000-60,000 annually, while larger businesses pay upwards of $100,000. Average yearly retainers for ecommerce SEO will vary widely depending on the size of your business and the services you need.

What changes ecommerce SEO pricing?

We’ve briefly mentioned a few factors that can affect ecommerce SEO pricing, but they can be complex. Let’s examine each factor in more detail to help you better understand how the price of your SEO services is determined.

Inclusion of Copywriting

Copywriting can add to the cost of ecommerce SEO services because SEO requires high-quality, conversion-focused content crafted to attract and engage users. For ecommerce businesses, copywriting typically includes creating persuasive product descriptions, compelling category pages, and strategic blog content that speaks directly to your target audience. The complexity, scale, content type, research, and time required may all be factored into the additional cost. However, the investment is often worth it if your business needs help developing a consistent brand voice or providing customers with the information they need in order to make a purchase.

The Number of Products in Your Catalog

The number of products in your catalog can significantly impact the cost of an ecommerce SEO service because each product requires individual attention. When you’re managing hundreds or even thousands of products, SEO becomes a large-scale operation that requires dedicated time and resources to ensure each page performs well. The process typically includes crafting specific metadata for every product, implementing keyword strategies across product and category pages, and ensuring images have SEO-friendly alt text and file names. The time and expertise required to handle large product catalogs add to the cost, but are essential for a comprehensive SEO strategy that fully supports your product range.

The Size of Your Business 

With a larger ecommerce business, SEO strategies must account for a broader range of products, more competitive keywords, and often a more intricate site structure. This complexity requires advanced SEO tactics like in-depth technical audits, content strategies that can support diverse product lines, and rigorous keyword research to maintain visibility in highly competitive markets. For enterprises, additional services like competitor analysis, ongoing performance monitoring, and custom analytics dashboards might also be necessary to track progress across multiple channels and regions. The depth and scope of resources needed to support a larger operation add to the cost but ensure that the SEO strategy can effectively support and drive growth at scale.

Custom Requests & Needs

Custom requests and needs are factored into ecommerce SEO pricing because they often require tailored strategies and specialized tools. When a business has unique requirements—such as custom analytics tracking, specific KPIs, complex site structure optimization, or niche keyword targeting—it calls for a more hands-on approach. Each custom element adds to the time, resources, and expertise required to execute the SEO strategy effectively. While custom requests may raise the overall cost, they help ensure your ecommerce SEO strategy fits your exact needs and drives the desired results.

The SEO Company That You Choose

Every SEO company brings different levels of experience, specialization, and resources. Established SEO agencies with a proven track record in ecommerce often charge more because they offer advanced strategies, industry insights, and the expertise to handle complex needs. With SEO agencies, more experience means they’re adept at managing large catalogs, crafting content that converts, and fine-tuning technical SEO for high-traffic sites. Choosing an established SEO partner may come at a premium, but it comes with confidence that your SEO strategy will be effective, scalable, and adaptable. 

Get Ecommerce SEO Services From Agital

Choosing the right SEO partner for your ecommerce business is a strategic decision that can impact your growth, visibility, and long-term success. Whether you need targeted product page optimization, a full-scale site audit, or a custom strategy to drive conversions, investing in quality ecommerce SEO is crucial.

Agital specializes in tailored SEO solutions designed to meet the unique demands of ecommerce brands. If you’re ready to elevate your online presence, contact us today to discover how we can help your business thrive.

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