Jenny Frey
Recent Posts by Jenny Frey
How to Build an Ecommerce Paid Media Budget
A framework for eCommerce paid media budget allocation by revenue stage, including the 70/20/10 model,...
How Brands Are Driving Revenue with TikTok Shop
If you’ve watched someone demo a product on your For You Page and found yourself...
What High-Performing Creative Actually Looks Like Right Now
For a long time, “great creative” and “performance creative” occupied separate rooms in the marketing...
What Is a Tagline?
What is a "tagline" and how does it differ from a slogan, headline, or catchphrase?...
The Future of Participatory Marketing
Participatory marketing is about engaging consumers as active participants, rather than passive observers. Let's explore...