Owned Media Services
Grow Your Organic Footprint
With Owned Media
We help brands grow through smarter digital marketing, combining Search Engine Optimization, Generative Engine Optimization, Digital PR, Online Reputation Management, Email Marketing, Copywriting, and Conversion Rate Optimization.
We get results for our clients:
94%
Increase in tracked keywords in the top 3 positions
60%
Increase in organic traffic from our Technical SEO help
1,125%
ROI for an online retailer
Owned Media Thought Leaders
Award-Winning Owned Media, Tailored to Your Brand
At Go Fish Digital, we treat owned media as the foundation of digital growth. From SEO and content to email marketing and CRO, our strategies are deeply data-driven and custom-built around your business goals, not templated packages. Whether you’re improving visibility, increasing engagement, or boosting conversion rates, our expert team delivers strategic solutions that get results across every owned channel.
What We Do
Search & Content Optimization
We align your website content with both user intent and search engine signals. From on-page keyword targeting and semantic structure to AI-focused optimizations for generative engines, we ensure your content is clear, discoverable, and conversion-ready. Competitor benchmarking and query intent analysis help us fine-tune every page for maximum impact.
Technical & UX Foundations
Your website’s performance begins with strong technical SEO. We audit and improve site speed, crawlability, mobile usability, structured data, and accessibility, laying a solid foundation for both bots and users. These enhancements support long-term visibility and ensure your content is indexable, accessible, and aligned with SEO best practices.
Authority Building & Conversion Strategy
We amplify your brand through Digital PR, link acquisition, online reputation management, and CRO. Whether it’s securing high-authority backlinks, improving your review presence, optimizing email flows, or refining landing pages, we help build trust and move users toward meaningful action.
Our Proven Path to Better Visibility
Owned Media Strategy Process
At Go Fish Digital, our owned media process integrates Search Engine Optimization, Generative Engine Optimization, Digital PR, Online Reputation Management, Email Marketing, Copywriting, and Conversion Rate Optimization into a cohesive growth strategy. We begin with deep technical and content audits, then build a tailored roadmap aligned to your business goals. As your campaigns run, we continuously refine and optimize based on performance data, audience behavior, and evolving search and platform trends, driving sustainable visibility, engagement, and conversions.
Search Engine Optimization (SEO)
Our SEO strategies combine on-page, off-page, and technical enhancements to increase your visibility in organic search. We optimize site architecture, content relevance, internal linking, and more to ensure you’re discoverable when it matters most.
Generative Engine Optimization (GEO)
We help brands earn inclusion in AI-powered search experiences, like Google AI Overviews and ChatGPT responses—by optimizing entity relationships, structured data, and authoritative content coverage to expand your semantic footprint.
Digital PR & Link Building
Our digital PR team secures high-authority media placements and backlinks that build credibility and drive long-term SEO value. We amplify brand stories, secure expert features, and execute outreach campaigns that support both visibility and authority.
Online Reputation Management
We monitor, manage, and improve your digital presence across search engines and review platforms. From addressing negative content to elevating your best brand assets, we help shape the narrative that appears when people search for your business.
Copywriting & Content Development
Our in-house content team crafts SEO-driven, conversion-focused copy tailored to your audience and brand voice. From web pages and blog posts to email sequences and ad copy, we produce content that informs, ranks, and converts.
Get In Touch
Ready to improve your organic results? Ask for a custom proposal from Go Fish experts.
Featured case study
Bella Ella Boutique Triples eCommerce Revenue
Technical SEO and content link building pushes Bella Ella Boutique’s website to the top of Google.
300%
Increase in revenue
188%
Increase in YoY Organic traffic
featured case study
Online Trading Academy – A Smart Investment in SEO
We unified multiple domains, improved site structure, and fixed crawl issues. This led to major increases in organic traffic and top-3 keyword rankings.
49%
Increase in total organic traffic
featured case study
How Sur La Table Skyrockets SEO Results for Their Learning Center
Sur La Table teamed up with Go Fish to scale Meta performance, testing new creative, refining audience strategy, and unlocking growth with a data-led approach built to drive full-funnel results.
600%
QoQ increase in page 1 organic keyword rankings.
189%
QoQ increase in organic clicks.
Trusted by Industry Leaders Worldwide
Best-in-Class Owned Media Services
Owned media is the foundation of long-term digital growth. At Go Fish Digital, we blend strategy, technical execution, and continuous optimization across SEO, generative search, digital PR, and more, delivering compounding value over time. Whether we’re improving visibility in search, increasing engagement through email, or driving conversions through copy and CRO, our work is rooted in precision, creativity, and data.
Strategic Research & Insight Development
We start with in-depth research to understand your brand, industry, and audience. Our team analyzes search trends, keyword intent, content gaps, review sentiment, email engagement, and competitive positioning to identify growth opportunities. From ranking opportunities in Google to prominence in AI-powered engines like ChatGPT and Google AI Overviews, we tailor strategies to meet both discoverability and conversion goals.
Key considerations include:
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What content do you already rank for and where can we improve?
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Where do competitors outperform you in organic, review, or media visibility?
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What search or behavioral intent signals should shape email and copy strategy?
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How do users engage across owned channels and where do we lose them in the funnel?
Content, Messaging & On-Site Optimization
Based on our research, we enhance your content and owned experiences. This includes refining website copy, aligning content with generative search trends, updating metadata, adding or optimizing internal linking, and adjusting messaging across CTAs, headlines, emails, and landing pages. Every update—from blog posts and location pages to CRO-tested landing experiences—is designed to improve visibility, clarity, and conversion.
We also optimize for technical performance and search compliance, including:
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Page structure and accessibility
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Site speed and crawlability
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Schema markup and structured data
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Content freshness and relevance for AI summarization
Ongoing Performance Monitoring & Optimization
We continuously monitor your owned media performance using tools like Google Analytics, Search Console, email platforms, reputation dashboards, and custom CRO reports. We track rankings, engagement, email KPIs, on-page behavior, and brand mentions—then iterate based on what’s working. Our team is proactive about algorithm updates, platform changes, and user behavior trends, helping your brand stay ahead.
We also offer industry-specific owned media strategies across:
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Ecommerce & Retail
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B2B & SaaS
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Professional Services (Legal, Education, Franchise)
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Enterprise & Multi-location Businesses
Integrated Strategy & Long-Term Growth
Owned media works best when every channel supports the others. At Go Fish Digital, we don’t treat SEO, content, digital PR, email, and CRO as siloed efforts—they’re strategically integrated to amplify impact. Search performance influences email segmentation. Email engagement shapes CRO testing. Reviews and media coverage strengthen authority across the entire funnel.
Our goal is to build a compounding ecosystem of discoverability, trust, and conversion—one that evolves with your audience and scales with your business. We serve as a long-term partner in growth, continually refining your owned media strategy to align with shifting algorithms, audience behavior, and business goals.
frequently asked questions
FAQs
Everything You Need to Know About Our Owned Media Approach
Still have questions?
Ready to improve your rankings and increase your traffic?
What is Owned Media?
Owned media refers to all the digital assets your brand controls, your website, content, email list, and customer experience. At Go Fish Digital, our owned media strategies focus on optimizing these assets through SEO, generative engine optimization (GEO), digital PR, reputation management, email marketing, copywriting, and conversion rate optimization (CRO). These channels drive sustainable, long-term growth and improve your brand’s visibility, authority, and performance.
Why are Owned Media Services Important?
Unlike paid ads, owned media builds value over time. A well-optimized website, strong reputation, strategic content, and high-performing email campaigns create compounding returns—bringing in more qualified traffic, leads, and conversions without constant ad spend. Our services help you build trust, control your message, and grow revenue through scalable, brand-owned channels.
How Does Go Fish Digital’s Owned Media Strategy Work?
We start by auditing your current owned media performance, reviewing your site’s technical health, search visibility, generative search presence, email performance, brand sentiment, and on-site behavior. From there, we build a cross-channel strategy tailored to your goals. Our team continuously refines content, improves UX, enhances email journeys, and optimizes for evolving search and user trends—always focused on measurable outcomes.
How Long Do Owned Media Efforts Take to Show Results?
Owned media is a long-term investment. SEO improvements often show early traction within 2–3 months, with stronger momentum building over 6–12 months. Email engagement and CRO testing can deliver quicker wins, while reputation and generative search visibility build gradually. Our integrated approach is designed to create steady growth across all channels, rather than relying on quick but short-lived fixes.
What Owned Media Services Does Go Fish Digital Offer?
Our owned media offerings include:
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Search Engine Optimization (SEO): Technical audits, content optimization, link building.
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Generative Engine Optimization (GEO): Structured data, entity optimization, AI search readiness.
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Digital PR: Backlink acquisition and media coverage to build authority.
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Online Reputation Management: Review monitoring, suppression strategies, and brand sentiment shaping.
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Email Marketing: Segmented campaigns, automation, and lifecycle engagement.
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Copywriting: SEO-driven, conversion-focused content for all owned channels.
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Conversion Rate Optimization (CRO): Landing page testing, form optimization, and funnel refinement.
These services work together to help you attract, engage, and convert across every owned touchpoint.
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