Food So Good it Speaks for Itself

Oregano’s was facing difficulties combatting the undeniable rise of online, takeout, and delivery solutions for consumers. They tasked Go Fish with reaching both current and new guests, and increasing dine-in-traffic along with overall sales.

Oregano’s didn’t need a full-scale rebrand, just a revival. We helped uphold their reputation for quirky, punny ads by creating billboards, menus, bus wraps, and digital media placements, delivering their same classic wit with a fresh spin.

The scope of our work began with existing in-store asset updates (menu, table cards, etc.) and any OOH media placements that needed refreshing (such as their famous one-liner billboards). Search and display are another great method for grabbing hungry consumers on the web.

Taking a bigger piece of the pie

As the 2019 calendar year approached, we presented Oregano’s with an annual media and marketing recommendation. Our multi-channel, integrated campaign was targeted towards growing foot traffic to restaurant locations, attracting a wider audience, and increasing brand awareness for their new market in Colorado.

From (data) farm to table

With relevant and quirky creative telling the story, and the latest digital technologies measuring conversions closely for each location, we look forward to continuing a strong partnership with our new friend, Oregano’s.