Integrated Marketing for an Integrated Lifestyle Community
From brand to demand.
Our integrated marketing strategy for Inspirada engaged audiences across the marketing funnel and contributed to a fully sold, vibrant community.
Founded in 2006, Inspirada is a nationally best-selling master-planned community in Henderson, Nevada boasting 5 acclaimed builders, more than 8,500 homes in vibrant, active communities.
the challenge
Building excitement for a community still being built
Our goal in partnering with Inspirada was to help grow awareness and understanding of their value among the greater Henderson/Las Vegas market, converting homebuyer prospects for the sales team and boosting brand advocacy among residents.
the strategy
Using research to guide creative and media decisions
An extensive market research period helped us unearth a strong branding positioning and guided our media budget allocation. The result has been a comprehensive and ongoing partnership focused around creative/branding, digital development, multi-channel marketing, and data-driven performance changes.
What inspired living looks like
We wanted our creative to get at the heart of what Inspirada offers, namely the chance for homebuyers to build the life that they want within a dynamic and friendly community. Enter “You Are Here,” a campaign built around communicating what life can be when you choose to live in Inspirada.
Sweeping the neighborhood
We targeted audiences across the Henderson/Las Vegas area to entice and convert prospective homebuyers. We use our own custom digital platform to engage across dozens of channels at once, fine-tuning for every medium while retaining consistent tone and messaging. With dynamic landing pages we’re also able to continue conversations throughout the sales funnel.
Getting better all the time
With dynamic landing pages tracked through analytics and heat maps, every click garners more information on how to improve performance and decrease conversion costs. Users driven to these pages are greeted with consistent campaign messaging, but also led quickly into lead gen efforts.
results
Master Planned Marketing
For a Master Planned Community
40%
Annual increase in sales leads.
53%
Increase in organic traffic.
#7
In national sales rankings.
Want to get amazing results like these?
Whatever marketing challenges you’re facing, Go Fish makes a profound impact that reverberates across your business.