Advancing the Standard of Care

CPS felt their current brand didn’t reflect the broader breadth of products and services the company offered. But with such a long history in the industry, they didn’t want to diminish their positive brand affinity and awareness with an entirely new brand. We partnered with them to complete a brand refresh and launch a new website that communicated their unique differentiators.

Our engagement began with a comprehensive brand audit, and industry, competitor, and consumer research to understand key elements of the CPS brand and business. These findings allowed us to establish new values, vision statements, a company mission, and personas to create a compelling brand strategy for CPS.

 

A bold vision calls for bold colors

CPS wanted to have a more innovative personality that cemented them as a leader in the healthcare space. We updated the logo and color usage to present a modern visual brand to the world. From there, we created a brand guide that provided a set of tools and rules for how to implement various branding elements.

Bringing the (refreshed) brand to life

Once the brand work and logo creation were complete, we developed a robust content strategy to provide a roadmap for all content planning, creation, and execution. We then updated the website copy and design to communicate the evolution of CPS and position them as a strategic partner that can help businesses with a broad range of hospital solutions.