Clothing Retailer Doubles Website Traffic and Triples Ecommerce Revenue

Fresh content. Bigger footprint.

With technical SEO, digital PR, and new collection pages, this boutique climbed the rankings and doubled organic traffic in under two years.

Bella Ella Boutique is a fashion retailer that has expanded from a single store to eight brick-and-mortar locations, while also building a strong national ecommerce presence. Known for its curated selection of boutique-quality dresses, tops, shoes, and accessories, the brand combines smart inventory strategies with trend-forward styles to offer unique yet affordable fashion.

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Overview

Growth fueled by SEO and Digital PR

Bella Ella Boutique expanded from one to eight brick-and-mortar clothing store outlets, and sought to match its growth through reaching online customers. We quickly implemented technical SEO improvements as well as aggressive digital PR campaigns to help reach this goal.

Within a few months, Bella Ella received national press and backlinks from the Huffington Post, ABC News, and the Daily Herald. Our combined technical and creative efforts ultimately resulted in the website’s revenue increasing by 300%.

Services

SEO
Digital PR

stategy

Technical strength meets creative reach

Technical SEO

We reviewed Bella Ella’s entire site for SEO opportunities and made improvements across several areas. This included optimizing title tags and meta descriptions for striking distance keywords, improving site copy, building internal links, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.

Creative Campaigns

We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for Bella Ella Boutique from authoritative websites. Campaigns such as our “What’s in Your Closet” survey findings and an influencer campaign titled “5 Ways to Wear a Floral Top” successfully earned backlinks and mentions from Huffington Post, The Daily Herald, and ABC News, among others.

results

Big returns from

SEO efforts directly impacted salessmart SEO

188%

Increase in YoY organic traffic.

Sitewide SEO and new content drew more qualified visitors.

299%

Increase in online sales revenue.

Stronger rankings led directly to major sales growth.

63%

Return on Investment (ROI).

Technical and creative efforts delivered measurable impact.

The digital PR campaign received coverage and links from ABC News, Huffpost, and The Daily Herald to name a few.

The website’s keyword rankings improved across the board and organic traffic climbed significantly. During the first few months of the engagement, Bella Ella’s online sales tripled and the trend continued.

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