Trust: The Heart of Go Fish Tourism + Business Events

As we step into 2026, our team has embraced a single word to guide everything we do: trust.

Trust in each other. Trust in our clients. Trust in our ideas, our process, and the direction we’re heading. It’s simple, but it’s powerful. Because when you build a business—and a culture—around trust, you build something that lasts.

This year, trust means even more to us as we take an exciting step forward: evolving from Digital Edge to Go Fish Tourism + Business Events, now fully integrated with Go Fish Digital’s unified marketing approach that brings together deeper strategies, sharper creative, and media capabilities. 

Trust in Evolution: Why We’re Now Go Fish Tourism + Business Events

Change often brings a mix of excitement and uncertainty. But when you trust the foundation you’ve built—the people, the partnerships, and the purpose behind the work—you can evolve with confidence. The shift to Go Fish Tourism isn’t about leaving something behind. It’s about growing into who we’ve always been at our core: a team of destination marketing specialists who lead with strategy, creativity, and care.

We’ve always believed that successful tourism marketing is built on relationships. Relationships between destinations and their audiences, between DMOs and their partners, between our team and the incredible clients who trust us with their brands. That belief has guided every campaign, every pitch, every partnership. And it’s what continues to guide us into this next chapter.

Trust in Partnership: What Our Clients Can Expect From Us in 2026

For 15 years, we’ve had the privilege of working alongside destinations that inspire us: cities, states, and regions with unique stories to tell and teams who believe in collaboration as much as we do. That’s the essence of Go Fish Tourism + Business Events.

We don’t see ourselves as an outside agency; we see ourselves as a strategic partner, an extension of our clients’ teams. Trust is what allows that partnership to thrive. It’s built through transparency, shared wins, and honest conversations. It grows when we take risks together, test new ideas, and celebrate measurable results. Our evolution into Go Fish Tourism + Business Events is a commitment to deepening that trust—to continue earning it, strengthening it, and letting it guide every decision we make.

Trust in Each Other: How Our Team Operates (and Why Clients Feel It)

Internally, trust is the cornerstone of how we operate. It means showing up for one another. Believing in the talent across the room. Knowing that every idea deserves to be heard and that every challenge will be met with teamwork, not ego.

As we’ve grown, one of the things I’m most proud of is how our team leads with empathy and collaboration. That’s what makes our client relationships so strong; the trust we build internally shows up in how we serve externally. When we trust each other, we create space for innovation, for bold thinking, and for the kind of work that truly moves destinations forward.

Trust in What’s Ahead: What We’re Building Next for Destinations and Business Events

This will be a year of optimism, a year to trust that the future is bright, and that our best work is yet to come. We’re trusting the process. Trusting the relationships we’ve nurtured. Trusting that the creative spark that started this agency years ago continues to burn stronger than ever under a new name and an even bigger vision.

Go Fish Tourism + Business Events represents forward momentum, but it also represents consistency. The same people. The same commitment. The same heart. As we enter this new chapter, we’re not just believing in the power of what we do. We’re believing in the people who make it possible: our team, our partners, and our clients who continue to place their trust in us.

Here’s to trust. And here’s to Go Fish Tourism+ Business Events, built on belief, driven by partnership, and anchored in purpose.

Learn more about Go Fish Tourism + Business Events and our commitment to helping destinations grow through trusted partnerships.