How To Build A Landing Page That Drives Long Term Revenue

This blog was contributed by Josephine Cheng from Replo, the campaign builder to create lightning-fast, high-converting pages for any audience or offer.

Every customer journey starts something like this: you see content, either organic or paid; you get interested because the content offers a solution to a problem you have; you click on the CTA of the content; you are taken to a landing page where you make a purchase.

Of course, the frequency, type, and quantity of content delivery over time can vary across audiences; it generally takes 7-9 pieces of content to convert. But, the gist is that brands win when a shopper goes from paid email, search, or social click at the top-of-funnel to a landing page to hit buy.

This is called the marketing funnel. It directly shapes brand revenue by raising conversion rates and improving top of funnel media efficiency. 

When done right, a landing page is the final, bottom of funnel element that turns traffic generated from your top-of-funnel campaigns into conversions.

Even better, a positive first experience can translate into long term brand loyalty that boosts your customer lifetime value (LTV).  

Customer lifetime value (LTV) ultimately funds growth. You don’t just need net new conversions, you need repeat buyers who graduate to higher-ticket items over time. A strong first purchase experience sets up future average order value, repurchase rate, and referrals.

That’s why your landing page experience matters. When your promise and proof are cohesive (and your product solves the users’ problem), you earn long term trust and a second purchase.

Core Elements Of Landing Pages That Convert

Every high-performing page nails structure before polish, these components become your brand’s “foot in the door” on day one and compound into higher LTV across a series of subsequent purchases.

As you’re getting started, make sure to map your goals to the right landing page type, which can vary across user intents. The general rule of thumb is to figure out the skeleton of your page first, before editing details and scaling your creatives.

At Replo, we help top eCommerce brands build lightning fast, custom pages tailored to every audience or offer. Here’s our list of the top three core elements every landing page needs: 

Hero Value Proposition

This should answer the question of “why this product, why now.” Lead with an outcome and key benefits, not a list of features. Without a clear, tangible positive impact on buyers’ lives, features mean nothing.

Use direct, specific language that mirrors the visitor’s intent from the ad or email.

Visual Hierarchy And Design

Guide the eye to the next action using contrast, spacing, and size. Make the core CTA unmistakable and consistent across the page, and keep supporting details scannable.

Trust signals and social proof: Place testimonials, review counts, UGC, and guarantees near friction points like pricing or forms. Exact proof near the CTAs across the page also helps lift completion by reducing risk and hesitation.

Mobile speed and load time: Speed influences buying intent, 70% of consumers say load time affects their desire to purchase. The faster a page loads, the less likely users will bounce.

Compress visual assets (ideally in AVIF or WEBP formats), lazy-load below-the-fold media, and avoid render-blocking scripts on your pages.

Tactics To Build Landing Pages That Drive Growth

We put together a quick checklist of the things you should do to build and refine your pages fast; the goal is to improve your landing page conversion rate and secure high LTV.

Here’s how to get started when you’re designing a page:

Education-first formats, such as a listicle, can also add pre-sell value before the pitch, these work great when paired with a powerful top of funnel hook, such as a paid Meta ad discussing a certain wellness concern and how your product can help solve it.

Common Mistakes That Kill Landing Page Conversion Rates

Last but not least, here’s a short list of the things you should not do while building out your landing page: 

Slow Page Loading And Render Blocking

Heavy images, unused scripts, and CSS that blocks first paint on your store pages will tank engagement. Remember, load time has been proven to affect a shoppers’ desire to buy, so speed is non-negotiable.

Mixed Messages Across Channels

When your ad, email, and page tell diverging stories, trust drops. Make sure to keep your offer, price, and CTA consistent,message match and focused CTAs are key to keeping audiences focused and engaged with the solution you offer.

This holds true even for returning customers who’ve already used your product before. Maybe they like your product already, but with so many other options out there to consider, repurchases should not be taken for granted. 

Asking For Too Much Information

Long forms increase friction and reduce completion rates. No one wants to spend the time giving away their own personal information or preferences for free.

Instead, ask only what you’ll use immediately, such as email and shipping address,and unlock the rest after value is delivered.

Turn Clicks Into Lifetime Revenue With Bottom of Funnel Strategies

Top-of-funnel reach fuels bottom-of-funnel sales when the messaging and offer is right, and your landing pages are well-executed.

The key is to keep your landing page strategy aligned across channels so every click sees the same promise, proof, and CTA. Publish your first focused page, then iterate and A/B test to see what performs best with audiences.