Kalina MacKay

Recent Posts by Kalina MacKay

woman presenting campaign to a team

The Ultimate Guide to Digital PR: From Brainstorming to Backlinks

Digital PR is a term that refers to using public relations strategies to improve digital presence....
7 Myths About Pitching Journalists

7 Myths About Pitching Journalists

Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can be...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation

Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
An Intro to Your First Link Building Campaign

An Intro to Your First Link Building Campaign

No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares you...