Kalina MacKay

Recent Posts by Kalina MacKay

Strategizing Digital PR for Lawyers: A Comprehensive Guide

For lawyers looking to grow their business in 2024, digital marketing has become a key tool...
Teamwork Discussion Meeting Brainstorming Digital PR Concept

The Best Examples of Digital PR Campaigns

The key to a successful digital PR campaign is often its uniqueness. Doing something that’s never...
woman presenting campaign to a team

The Ultimate Guide to Digital PR: From Brainstorming to Backlinks

Digital PR is a term that refers to using public relations strategies to improve digital presence....
7 Myths About Pitching Journalists

7 Myths About Pitching Journalists

Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can be...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation

Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
An Intro to Your First Link Building Campaign

An Intro to Your First Digital PR Campaign

No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares you...