Kalina MacKay
Recent Posts by Kalina MacKay
Digital PR for Lawyers: A Comprehensive Guide
For lawyers looking to grow their business in 2024, digital marketing has become a key...
The Best Examples of Digital PR Campaigns
The key to a successful digital PR campaign is often its uniqueness. Doing something that’s...
The Ultimate Guide to Digital PR: From Brainstorming to Backlinks
Digital PR is a term that refers to using public relations strategies to improve digital...
7 Myths About Pitching Journalists
Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can...
Before You Hit Send: How to Maximize Your Outreach Preparation
Pitching is about more than sending emails, crossing your fingers, and hoping for the best....
An Intro to Your First Digital PR Campaign
No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares...