Collaboration Becomes a Competitive Advantage: Atlanta CVB & Go Fish Tourism + Business Events

Atlanta CVB’s Chief Marketing Officer had built a high-performing internal content team and assembled a broad roster of agency partners. The opportunity wasn’t to add more support, but to refine focus and maximize contribution across the ecosystem.

Atlanta’s internal editorial team wanted deeper expertise in meetings and conventions. Partner agencies needed clearer role definition and strategic alignment. With multiple agencies offering overlapping services, the CVB sought clarity, collaboration, and cohesion.

The question was not who could do more, but how to make everyone stronger together.

The partnership evolved into a strategic consulting model focused on three priorities:

Deepening Meetings Expertise Within the Content Team
Through workshops, content guidance, industry page development, and comprehensive content audits, Go Fish Tourism + Business Events equipped Atlanta’s editorial writers with meetings-specific insight and structure.

Aligning Agency Roles for Stronger Output
By facilitating interagency coordination and guiding all-agency meetings, the partnership clarified responsibilities, reduced duplication, and strengthened collaboration across the marketing ecosystem.

Translating Insight Into Action
Quarterly in-market visits, strategic workshops, and real-time advisory support ensured marketing initiatives aligned with sales priorities and evolving planner expectations.

Go Fish Tourism + Business Events served as a connective layer across strategy, content, and agency collaboration.

Through a structured program of work, Go Fish Tourism + Business Events supported:

• Strategic Account Management
• Content Audits & Strategy
• Content Development for Key Growth Industries
• Competitor Analyses
• In-Market Visits
• Case Study Development
• Email Marketing
• Account-Based Marketing (ABM) & Lead Generation
• Website Personalization